Under the terms of the new agreement, Green Jade will focus upon adding new gamification elements to its full suite of slots and future releases, which is set to encompass tournaments, missions, achievements and rewards with Hammer of Fortune set to be the first game to launch with these features. 

Benedict McDonagh, chief executive officer of Green Jade Games, said of the new agreement: “Partnering with CompetitionLabs allows us to include incredible gamification features in our slots without having to divert resources to developing these features in-house at a time when we are 100% focused on launching our first run of games. 

“Offering tournaments and missions within our slots, and rewarding players for completing them, brings another dimension to our slots and makes them even more exciting and entertaining to play and we look forward to seeing how players respond.” 

The alliance with Competition Labs comes shortly after Green Jade received its supplier licence from the UK Gambling Commission, allowing it to offer its casino games to operators and players in the country for the very first time. 

Green Jade will be able to create, test and launch new promotions alongside CompetitionLabs through its ability to combine data sources and leverage in-game data. 

Julian Steinwender, CPO of CompetitionLabs, added: “We are very excited about our collaboration with Green Jade Games and their vision to leverage, and link CompetitionLabs across all elements of the game in a true end to end approach to unlock a new level of engagement and player experience.  

“Their innovative game content and focus on player enjoyment make them an ideal partner to push the boundaries of player engagement forward together.”

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The partnership is to enable Green Jade to gain direct access to online casino affiliates to share assets and information about its full suite of games and any upcoming slot launches, as it strives to maximise exposure among affiliates and the wider web.

This incorporates game information sheets and marketing assets such as logos, images and videos, which are subsequently uploaded to the First Look library where they can be downloaded individually or in bulk by affiliates to help create high value content.

Tom Galanis, founder of First Look Games, said of the deal: “We are thrilled to welcome Green Jade to the FLG family and to be able to help the rising star developer gain even greater exposure for its ground-breaking games that have already taken the market by storm.”

Furthermore, Green Jade can also take advantage of First Look Games premium, allowing it to upload assets two weeks prior to games being launched. 

This will allow a select number of affiliates to be given a ‘first look,’ in order to create content ahead of time which is then published as soon as the game is released.

The firm also provides a notification feature which Green Jade can use to announce network promotions, bonus campaigns and operator partnerships to First Look’s publisher network, as it strives to take “engagement to the next level”.

Benedict McDonagh, managing director of Green Jade Games, added on the new agreement: “We see affiliates as one of the most powerful marketing channels for driving awareness around our brand and games, and First Look Games is the only way to gain direct access to the best online casino publishers in the world.”

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Regulatory approval across both the United Kingdom and Malta sandwiched an alliance with CompetitionLabs, which placed an enhancement of player engagement at its core.

Benedict McDonagh, managing director of Green Jade Games, has been speaking to CasinoBeats to address recent manoeuvres, the organisations management buyout and participating at the CasinoBeats Summit 2019.

CasinoBeats: Gaining a UK licence is a significant step for any company in the igaming sphere and comes at a key time for Green Jade – can you provide a wider update on the project in terms of the roadmap ahead?

Benedict McDonagh: It certainly is a significant step as the UK is a key market for us. The maturity of this gambling market and the framework that governs operations, including the focus on responsible gambling measures, means being compliant here stands us in good stead for many other regulated markets. We have five games scheduled for launch in the UK in September, and a further four on the roadmap to close out the year.

“It’s important to launch in regulated markets, of which there are an increasing number”

CB: You also hold an MGA licence – is your focus very much on entering regulated markets? Can we expect you to obtain additional licences moving forwards?

BM: As a new investor backed business, it’s important to launch in regulated markets, of which there are an increasing number, as regulated markets give you greater predictability on sustainable income. Our MGA license gives us access to a vast number of markets but most importantly, to the biggest casino operators available.

We are certifying our games for any market our customers desire and tackling licensing opportunities as they arise, but as of now, we’re not in the application process for any new licenses, which is a relief.

CB: What can you tell us about the structure of Green Jade, in terms of governance relating to Mr Green and William Hill?

BM: Green Jade Games very recently completed a management buyout from William Hill after securing investor funding, which is very exciting. The company was incubated within Mr Green very successfully and we retain a great relationship with both William Hill and Mr Green, with William Hill retaining a stake in Green Jade Games. They’re just as positive about our future as we are.

“We are really looking forward to the CasinoBeats Summit”

CB: What can players in the UK, and elsewhere, expect to see from Green Jade?

BM: It’s too cliché to say that they can expect the unexpected but really, that’s what we do. We build games that some operators haven’t necessarily anticipated are what they need to offer. We’re passionate about providing the type of games that a greater number of players wish to play than found in the current mix.

For example, we’ve built arcade skill games, games that reward the player based on a mixture of their abilities, their decisions and the RNG. This means customers can gamble and get better at it at the same time as playing the game the way they want to play. 

CB: Jesper Karrbrink is speaking at the CasinoBeats Summit in London in September, at a key point in the Green Jade story. What will Jesper be talking about there and what do you hope to gain from the event? 

BM: We are really looking forward to the CasinoBeats Summit. We believe this will be one of the big five casino events in the coming years and Jesper will largely be discussing innovation, which is key to the Green Jade games.

We don’t see the use of adding one more slot to the +100 new that is released each month, instead we want to release games that are the first of its kind. Games where we give more control to the player, games that sometimes are slower but still highly entertaining, games that players want to play again and again because they are getting value for their deposits.

The conference takes place at Olympia London on September 17-20, alongside Betting on Sports – learn more and buy tickets for the CasinoBeats Summit here.

To find out more about sponsorship and exhibitor opportunities at the Summit, please contact sales@sbcgaming.com.

The post Green Jade Games: We want to release games <br> that are the first of its kind appeared first on CasinoBeats.

Allowing the developer to offer its online casino games to operators in regulated markets across Europe and further afield, the MGA approval comes a number of weeks after the firm gained a similar such licence from the UK Gambling Commission.

Striving to combine gambling and skill to create titles that allow players to determine the course of the narrative and the outcome of the game, the firm stresses on ethos “to create deeply entertaining games that allow players to improve their skills at deploying game features, while also having the opportunity to win potentially large cash prizes from relatively small stakes”.

One example of which is Green Jade’s Hammer of Fortune, which features a personalised player hammer that changes with every spin, and is used by the player to knock symbols off the reels which in turn gives them a second chance of triggering cash pots and free spins.

Benedict McDonagh, Green Jade Games CEO, stated: “Obtaining our licence from the Malta Gaming Authority is the next step in our plans to provide our games to all of the major online casino operators in regulated and regulating markets around the world.

“Our games are truly unique and genuinely innovative and now that we hold an MGA permit we can offer them to more operators, and players, than ever before. It also proves that we are meeting the highest possible standards when it comes to responsible gambling and protecting players.”

The online slot developed recently reemphasised its commitment to player engagement and entertainment in a new partnership with gamification and real-time engagement specialists CompetitionLabs.

Under the terms of the new agreement, the company is to focus upon adding new gamification elements to its full suite of slots and future releases, which is set to encompass tournaments, missions, achievements and rewards, with Hammer of Fortune set to be the first game to launch with these features.

The post Green Jade Games makes Maltese play appeared first on CasinoBeats.

The casino content development has been cleared to offer casino titles to operators and players in the UK for the first time, as it strives to deliver “a playing experience like no other.”

Encapsulating slots where players can determine the course of the narrative and the outcome of the game, the firm intends to build upon an ethos of creating games that allow consumers to improve their skills at deploying a number of features.

Benedict McDonagh, Green Jade Games CEO, explained: “Being granted a licence by the UK Gambling Commission is a major milestone in our journey as we look establish Green Jade as a top game developer in regulated markets all over the world. 

“Our slots offer something truly different, and we are thrilled to now be able to integrate them with online casino operators in the UK and to make them available to their players for the very first time.

“I’d also like to tip my hat to the team at Maxima Compliance who did a fantastic job of ensuring we secured our licence with a short a time as possible.” 

Green Jade worked alongside regulatory and technical compliance provider Maxima Compliance in order to ensure that its games were fully compliant with the requirements of the UKGC. 

Antonio Zanghi, founder and managing director at Maxima Compliance, added: “We are thrilled to have assisted Green Jade Games in seamlessly acquiring a UKGC licence, allowing it to launch its fantastic range of games in the UK for the first time. 

“By providing guidance throughout the licensing application process, we are proud to have helped Green Jade focus its attention on creating some of the most exciting online casino content available.”

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RELEASE DATE

Out now.

THE PITCH

Lauded as boasting an “industry-first player-driven symbol,” Hammer of Fortune ensures that players have complete control over how the game plays out.

The 6×4 title is centred around one unlikely hero, Brin, who is ultimately tasked with saving his village from Gunnhild, and her rock troll army.

As users progress through the story, they will discover if Brin and his friends, Papa, Astrid and their humorous horse, Barrett, can summon the knowledge, power and strength to defeat Gunnhild and save their homeland.

THE DETAIL

Hammer of Fortune features a personal hammer that changes with every spin, and is used by players to knock out symbols, which in turn gives them a second chance at triggering cash pots and free spins.

Given the decision to knock out symbols is put entirely in the hands of the player, a natural complementary volatility occurs as some players strategise on saving charges for bigger wins, leaving money in the game which others can collect when they complete a loot chest alignment.

WHAT THEY SAY

Benedict McDonagh, Green Jade Games MD, commented: “Hammer of Fortune is the ideal game to introduce Green Jade Games to the market. With its focus on entertainment through storytelling, and player control though smashing symbols, we are proud of the high degree of quality and relevant differentiation achieved.

“We want to work closely with operators, enabling them to target a wider demographic through the introduction of a new game genre.

“A focus on customer’s changing needs is the critical element in defining the type of content we wish to deliver. We recognise there is a significant opportunity to serve a broader playing audience with a new style of game content. Hammer of Fortune is the gateway into the future of gambling games.”

Jacqui Gatt, head of casino at Mr Green, said, “We are thrilled to have launched Green Jade Games, along with their first title, Hammer of Fortune at Mr Green!

“This ‘first of its kind’ completable state game definitely delivers the innovation, entertainment and engagement that we want to offer our players.

“We have already seen impressive results following release, and we are excited to see more cutting edge content from our new partners in the future.”

CREDENTIALS

Hammer of Fortune is the first game of the Adventure Slots series from Green Jade Games, and is promised as “the start of a content evolution designed to shape the future of the igaming industry”.

With games in development that use a non-slot interface and greater player control, Green Jade Games’ aims to combine traditional slots and video games to deliver a unique experience to a broad range of players.

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