Through the deal, Synot Interactive’s operator partners will gain access to new games on top of the existing 5,000 titles from more than 50 gaming providers from the Czech-based aggregation provider, as well as gamification tools and tournaments.

Games from ESA Gaming that will be made available to Synot Interactive customers include Mine titles such as Pirate Mine, Goal Mine, and Dragon Mine, as well as classics like baccarat and roulette.

“We are delighted to add ESA Gaming’s forward-looking, mobile-first array of content to our portfolio, which further bolsters our engaging offering,” commented Jiri Klusacek, Head of Sales at Synot Interactive.

“We’re confident that our customers will love ESA Gaming’s titles and look forward to rolling out their exciting roadmap in the coming months.”

The deal with Synot Interactive continues ESA Gaming’s growth globally, as the company has expanded its reach over the past month in Italy and South Africa.

The games supplier partnered with platform provider Microgame in Italy, giving over 55 Italian operators that utilise the platform provider’s services access to the EasySwipe portfolio.

Meanwhile, ESA Gaming also secured a certificate of suitability from the Western Cape Gambling and Racing Board to supply its casino content to operators across the South African province.

Thomas Smallwood, Head of Marketing at ESA Gaming, added: “Synot Interactive has a huge amount of experience as a leading aggregator, and we’re delighted to partner with them as we further grow our reach in regulated territories.

“We’ve got plenty of engaging new releases lined up and can’t wait to get started.”

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The Videoslots integration will be facilitated by RAW iGaming’s aggregation platform, bringing EasySwipe’s 15-game collection to the online casino, including titles such as Pirate Mine, FruitBloxx, Baccarat, Fruitz & Spinz, Basketball Mine and ESA Gaming’s first crash-style game, Rocket Racers.

According to ESA Gaming, EasySwipe’s portfolio can generate cross-sell opportunities for operators, as well as growing overall player lifetime value and revenue.

“Catering to our customers’ needs is at the heart of what we do, and we are proud to bring our EasySwipe games portfolio to Videoslots, providing players with a fast, smooth and enjoyable experience,” noted Thomas Smallwood, Head of Marketing at ESA Gaming.

“Through the partnership we also widen our reach, getting access to players in numerous regulated markets thanks to RAW iGaming’s distribution network.”

Videoslots’ offering has grown to more than 9,900 games from over 200 providers since being founded in 2011.

Ulle Skottling, Deputy Chief Executive at Videoslots, stated: “ESA Gaming’s unique EasySwipe portfolio provides a seamless and exciting gaming experience for players, while also creating new revenue streams for our platform.

“We are thrilled to have ESA Gaming’s complete product portfolio available, further enhancing the diverse range of games for our customers.”

As previously mentioned, ESA Gaming has also completed a product integration with NetBet, bringing EasySwipe’s game library to online casino players in Italy.

Similar to the Videoslots deal, EasySwipe titles such as Fruit Staxx, Joker Poker, and Egyptian Reels are now available on NetBet, expanding the platform’s offering to players in the Italian market.

“We are delighted to collaborate with ESA Gaming and introduce their thrilling games to our Italian players,” commented Claudia Georgevici, PR Manager for NetBet Italy.

“NetBet Italy has always been dedicated to providing the best gaming experience, and this partnership aligns perfectly with our mission. We are confident that our new games such as Fruit Staxx, Joker Poker, and Egyptian Reels will be warmly welcomed by our customers and become instant favourites.”

Commenting on the NetBet deal, Smallwood added: “Our partnership with NetBet marks a significant milestone for ESA Gaming as we expand the reach of our content across regulated markets. We are thrilled to be working with such a well-respected operator and look forward to delivering our engaging content to their players.”

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Under the remit of the deal, an assortment of nine non-traditional casino titles from ESA Gaming will become available to BetFlag and its player base, utilising the former’s EasySwipe technology that allows for players to easily swipe in and out of open game sessions. 

Thomas Smallwood, Head of Marketing at ESA Gaming, commented: “We are delighted to bring our non-traditional offering to another major Italian operator and see a great partner in BetFlag.

“We have recently expanded our content offering, further strengthening the depth of our portfolio with a selection of fifteen games that I’m sure BetFlag’s customers are going to thoroughly enjoy.”

Included in the deal, BetFlag’s Italian players can now play a number of ESA Gaming’s sport-themed releases, including Basketball Mine, Goal Mine and Goal Mine World Edition, in addition to the company’s debut crash title, Rocket Racers. 

Laviero Saganeiti, Business Developer at BetFlag, added: “ESA Gaming immediately captured our attention with their side games, to the point where we started thinking about a new version of the front-end that could enhance their value even more.

“Thanks to them, we reconsidered the usefulness of this offering, which is becoming less of a ‘side’ feature and more of a central part of Betflag’s offerings. In general, even the slots and the recent Rocket Racers crash game demonstrate that they are gems that will surely stand out in the lively competition of our industry.”

Looking at the supplier’s recent expansion efforts, ESA Gaming has continued to push for European growth as it formed a similar content partnership with NetBet just last week, targeting the operator’s Italian, Romanian and MGA-licensed jurisdictions. 

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Gaining certification to launch its portfolio within Denmark, licensees in the country will now be granted access to Esa’s EasySwipe titles, which the company states will increase the opportunity for operators to engage, cross-sell and convert from sportsbook to casino. 

“We have had a fantastic start to the year, adding new games to our portfolio and boosting our presence in several markets,” Zorica Smallwood, Director at Esa Gaming, noted. 

“Through this certification we will be able to partner with Danish operators and introduce local players to our innovative content which offers lightweight design and easy game-play that enables operators to create a new vertical without impacting the sports betting experience.”

Esa Gaming’s catalogue of titles currently includes seven games, with more set to follow from its roadmap throughout 2022. Moreover, the company has stated that its EasySwipe titles have converted 20 per cent of sports players and witnessed increased screen time by roughly five per cent, along with aiding boost sports revenue by three per cent. 

The latest market entry has followed on from Esa’s increased global activity over the last 12 months, which has seen the company enter numerous regulated spaces including Greece, Romania, Portugal and Sweden, while also cementing its presence in Italy, and Colombia.

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As part of the deal, Esa’s suite of products, such as Goal Mine and FruitStaxx, along with Egyptian Reels, will become available to licensed operators in the Swedish regulated market.

Zorica Smallwood, Director at Esa Gaming, explained: “Further expanding the reach of our content to new territories is high up on our agenda for 2022 so we are pleased to now be able to partner with operators in Sweden, a market we have had our eyes on for a long time.

“Both sports betting and online casinos are popular verticals in Sweden and our EasySwipe games will be a perfect fit for operators wanting to boost their cross-sell capabilities and offer players a brand-new experience.”

The latest certification comes off the back of numerous market entries for Esa Gaming, including Greece, Portugal and Romania, with the supplier revealing its aim to continue expanding into additional jurisdictions in the near future. 

Esa Gaming has asserted that its EasySwipe titles offer “great cross-sell opportunities” to sportsbooks by aiming to allow users to play casino games without disrupting the sports betting experience.

Moreover, the provider noted that, following an increase in product content over the last 12 months, it will continue to add new titles in 2022, including slots and crash-style content. The company’s Swedish certification follows on from its recent ISO 27001 approval in January of this year, which the provider noted will facilitate entry into a “wave of additional jurisdictions”.

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Following the licensing green-light, the games provider’s library of EasySwipe titles, consisting of six titles including Goal Mine and FruitStaxx, will be accessible to players within the country’s licensed online operator. 

Zorica Smallwood, director at Esa Gaming, said: “We are delighted to have been awarded yet another local licence which will see us introduce our content in the Romanian market.

“Our EasySwipe games have been performing strongly in all markets where we are active, providing operators with an important cross-selling option in an ever-increasingly competitive marketplace. 

“We look forward to partnering with Romanian operators and to offering our exciting products to a new audience.”

Additional titles to become available for players include Joker Poker and Egyptian Reels, along with games from ESA’s 2022 roadmap.

The Romanian online gambling market has seen significant growth over the last few years, and 29 operators now hold a licence to offer its services in the country.

ESA notes that the new licence is an “important milestone” for the company as it continues to expand its global reach in regulated markets worldwide. 

The supplier now holds certifications in Portugal, Italy, and Colombia as well as an MGA and Greek supplier licence with further expansion expected in 2022.

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Following the licence approval, EsaGaming will be able to distribute its portfolio of mobile gaming products to players throughout the country, including its EasySwipe range. 

“Receiving our Greek licence is another exciting moment for us in our step towards our global expansion,” explained Zorica Smallwood, CEO at Esa Gaming.

“The Greek market has huge potential and we’re eager to see how our titles are received by both operators and players. It is another important milestone for us this year as we’ve gone from strength to strength.”

ESA Gaming’s EasySwipe catalogue consists of lightweight HTML5 mobile-first games, designed to offer cross-sell opportunities to sportsbooks and allows users to play casino games without disrupting the sports betting experience. 

The game supplier holds certifications in Portugal, Italy, and Colombia as well as an MGA supplier licence, and has lauded a “positive commercial year,” which has delivered numerous agreements in various territories, as well as expanding its portfolio with the addition of multiple titles – such as Joker Poker. 

The approval of a Hellenic Gaming Commission supplier licence follows on from Esa Gaming appointing Craig Asling as the group’s head of games earlier this year, with the casino content provider eyeing a significant advancement of its igaming portfolio.

In the role, Asling will be responsible for expanding the company’s portfolio of EasySwipe games, including the group’s Mine Series, as well as rolling out a new collection of mobile slots.

After initial success since the introduction of the games collection last year, the appointment of Asling will see the portfolio strengthened further as Esa Gaming looks to continue executing its growth strategy across numerous regulated markets.

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