The partnership was announced on the World Lottery Association (WLA) website in a press release. The statement notes that “The long-term partnership marks a major milestone in Finland’s evolving gambling landscape, offering an enhanced omnichannel experience across digital and retail channels in anticipation of the country’s upcoming regulatory changes in 2027.”

Veikkaus is a member of the WLA, and OpenBet now provides services to 21 lotteries worldwide. 

Jarrko Nordlund, EVP for iCasino and Sports Betting at Veikkaus, said: “As we prepare for increased competition within the market, working alongside the industry’s most trusted, innovative, and scalable providers is key to enhancing our product and technological capabilities. 

“Launching with OpenBet’s platform heralds a new era of sports betting within Finland, taking it to new heights and offering players a modernised experience they will truly appreciate. 

“OpenBet’s desire to innovate further and bring more groundbreaking concepts to the Finnish market really excites us and underpins our decision to establish a close, long-term partnership with the company.”

Online Gambling Monopoly Ending In 2027

Plans to open up Finland’s gambling market from the current monopoly held by the government-owned Veikkaus have gathered pace since a legislative project was launched in October 2023. 

The Ministry of the Interior announced last year that new licenses would be issued to operators no later than January 2026.

This summer, parliament is expected to pass a Gambling Bill that was introduced in March this year to formalize the plan. 

Assuming no major objections, Finland will begin accepting license applications in January 2026. New operators will be able to launch in the market in January 2027. 

The changes have been proposed as it is estimated that, despite having a monopoly on legal gambling in the country, Veikkaus only holds around 50% of the market. The other 50% is held by offshore operators. 

Minister of the Interior Mari Rantanen commented on the new regulations, stating, “The aim of the bill has been to find a regulatory solution in which regulation combating gambling harms is balanced with the fact that gambling companies want to apply for a license, and that online gambling would be directed to a regulated gaming offering.”

Veikkaus Supports Regulated Competition

Veikkaus has been surprisingly welcoming to the idea of opening the market to licensed competitors. CEO Olli Sarekoski praised the idea as a way to tackle the rise of unlicensed operators. He stated, “If the system change is headed towards a license system, then the move away from unregulated platforms “happens faster rather than slowly”.

The lack of resistance is an admission that the platform is already losing out to offshore betting sites. 

Velipekka Nummikoski, Veikkaus’s Deputy CEO, commented, “In Finland, we formally have an exclusive rights system, but if we look at digital gaming, Veikkaus’ market share is only half. You can already ask if we really have an exclusive system anymore.”

How Much Revenue Did Veikkaus Generate In 2024?

Veikkaus generated just over $1 billion in revenue from gambling in 2024, with about 60% of that from online sources. The remaining 40% came from land-based casinos, lotteries, and slots. 

Offshore operators are estimated to have generated around the same as the online figures, roughly $639 million. 

The new system will place a 22% tax on gaming revenue as well as license fees for operators. This is slightly higher than Finland’s Nordic neighbors. Sweden currently places an 18% tax on its licensed platforms. Denmark opened with a 20% rate, but increased that to 28% in 2021.

Privately run gambling companies will be able to apply for licenses to offer sports betting and online casino gaming. Land-based casinos, lotteries, and slots will remain under the exclusive control of Veikkaus. 

In addition to the partnership with OpenBet to innovate its sportsbook, Veikkaus also partnered with Playtech last year to launch its live casino. 

The post Veikkaus Partners With OpenBet Ahead Of Finnish Gambling Reform appeared first on CasinoBeats.

In February, Veikkaus selected Playtech as its first live casino provider, building on a pre-existing relationship that covers online casino, online poker, retail VLT machines and a casino management system.

The integration and regulatory approval process for the live casino offering has now been completed, resulting in the launch of the first batch of Playtech Live titles on the Veikkaus live casino platform with more games to follow in the coming months.

“We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership,” commented Fredrik Sylvander, Commercial Director at Playtech.

“We take pride in supporting Veikkaus in delivering a premium live gaming experience through our state-of-the-art studio and exclusive game offerings.”

Playtech Live titles that are now available to Veikkaus live casino players include network games such as Mega Fire Blaze Roulette, exclusive Blackjack and Roulette tables from a newly designed and Veikkaus branded studio, as well as game shows like Adventures Beyond Wonderland, Spin a Win and The Greatest Cards Show. 

The operator’s studio features Finnish-speaking dealers, “representing Veikkaus brand values to their players, offering an authentic and engaging gaming experience”.

Sylvander added: “Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers. 

“We are excited to have started this new chapter and to continue supporting Veikkaus in achieving their vision in Live casino.”

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The country’s Government created a legislative project in October last year to reform its current gambling market, moving away from the monopoly system with state-owned Veikkaus to a licensing system.

The Ministry of the Interior noted that the reform will help prevent and reduce gambling harm, as well as improve the channelisation of the gambling system.

Last week on 1 November, the Government’s economic policy ministerial committee provided further details on the country’s upcoming gambling system, stating that horse racing betting will be covered in the licensing system alongside online casino and online sports betting.

In addition, the Government confirmed that Finland’s gambling system would begin its licensing system no later than 1 January 2026. The draft legislation has also been sent to the European Commission to be reviewed.

The Ministry of the Interior’s statement read: “The Government’s economic policy ministerial committee outlined on Friday, November 1, that in the new gambling system according to the Government programme, horse gambling will also move to the competitive licence market like other betting.

“As a result of the solution, the allocations for the promotion of horse breeding and horse sports will no longer be allocated to competitive activities. 

“In the future, through the state budget, support will be allocated to breeding, operator-specific advice in the horse industry and the development of the competition system, as well as to Hippos ry, which is responsible for the industry’s general development work, anti-doping control and advice.

“According to the Government programme, Finland’s gambling system will be reformed and opened to competition with a license model no later than January 1, 2026.”

Regarding sending the proposal to the European Commission, the Ministry of the Interior’s statement read: “The purpose of the procedure is to get possible feedback from the Commission and other EU member states on the proposal’s consistency with EU legislation and the principles of free movement.”

The Ministry of the Interior added that while online casinos, online slots, online sports betting, online bingo and horse racing betting would fall under the upcoming licensing system, Veikkaus Oy would retain the exclusive right to lotteries, lottery games, physical slot machines and casino games.

The Government’s proposal is expected to be presented to Parliament in the 2025 spring session.

Back in September, the European Gaming and Betting Association’s Secretary General Maarten Haijer said Finland’s online gambling legislation proposal is “heading in the right direction” but it needs “some fine-tuning”.

Specifically, the Secretary General spotlighted the proposed marketing restrictions and the proposed blanket ban on bonuses within the legislation.

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Finland’s Ministry of Interior revealed a legislative project in October last year that will introduce a licensing system for gambling in the country, moving away from the monopoly system.

The licence system will cover online casino and online sports betting, while also taking away the monopoly status of state-owned operator Veikkaus in the market.

At the time, the EGBA showed their support for the changes. However, while reaffirming the association’s backing in their latest announcement, Haijer also highlighted some areas of the proposal that need adjustments.

Specifically, the Secretary General spotlighted the proposed marketing restrictions and the proposed blanket ban on bonuses within the legislation.

“While Finland’s proposal is heading in the right direction, some areas require some fine-tuning to ensure the new licensing framework achieves its goal of ensuring Finns play with locally licensed websites,” Haijer stated.

“For starters, the proposed marketing restrictions, especially the ban on affiliate marketing and social media advertising, might backfire. These channels play a key role in guiding consumers to licensed, regulated platforms. Without them, players will drift to black market websites that don’t follow Finnish regulations or prioritise consumer safety.

“Also, the proposed blanket ban on bonuses is concerning. While we support setting boundaries on bonusing, a complete prohibition will simply make any newly licensed operators less competitive against unlicensed ones. 

“This risks pushing players towards unregulated sites, undermining the very consumer protections the legislation aims to establish and strengthen.”

In response to the Finnish government’s recent consultation, the EGBA has put forth two suggestions – changes to affiliate and social media advertising, as well as implementing bonus guidelines for responsible use.

Haijer noted: “Bring affiliates into the regulatory framework and allow social media advertising under clear rules. Both are valuable tools for channelling players towards licensed operators. 

“By implementing clear guidelines, such as mandatory safer gambling messages, Finland can harness the power of these marketing channels while maintaining high standards of consumer protection.

“Instead of banning bonuses outright, implement guidelines for their responsible use. For instance, a nuanced approach could involve prohibiting bonuses for players showing signs of problematic behaviour or setting clear rules on when and how bonuses can be offered. 

“This strategy would allow operators to compete more effectively with unlicensed sites who will undoubtedly use bonuses to try to entice Finnish players away from regulated websites.

“These changes would better align Finland’s approach with the successful models seen across the EU, striking a balance between market competitiveness and robust consumer protection.”

The Secretary General concluded by stating that the EGBA is ready to support Finland in creating its licensing system, encouraging the government to undergo its suggestions to create a gambling market that is healthy, well-regulated and protects its players.

Haijer said: “Transitioning to a licensed market is no small feat, but it’s one that ultimately benefits everyone involved. At EGBA we are ready to share our expertise and support Finland in creating a well-regulated, competitive, and safe online gambling market.

“Finland stands at a pivotal moment in the history of its gambling regulation. By crafting a successful online gambling framework, Finland, like its neighbours Denmark and Sweden, can successfully transition from its monopoly to a well-functioning licensing system. Denmark’s transition to multi−licensing in 2012 led to a significant improvement in online channelisation, reaching well over 90 per cent. Sweden has seen similar improvements.

“Addressing the concerns about marketing restrictions and bonus regulations is crucial to ensure the new legislation achieves its objectives, safeguarding Finnish consumers while fostering a healthy, well-regulated online gambling environment.”

Last month, Finland’s Institute of Health and Welfare expressed its concerns over the new licensing model, stating that it could lead to a rise in problem gambling rates in the country.

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500,000

GAMSTOP announced that over 500,000 people have registered for its self-exclusion service since its inception in 2018.

According to GAMSTOP, over 440,000 people are currently excluded, with approximately one in two opting for the longest time frame possible. 

April 2024 had the highest volume of monthly registrations since the service’s launch with 8,686 new registered users.

The average age of those registering for self-exclusion is reportedly decreasing, with one in two who registered for the service being aged 16-35. 

There was also a 12% year-on-year increase in the number of registered 16-24-year-olds.

Fiona Palmer, CEO of GAMSTOP, commented: “We have come a very long way since our launch in April 2018 and GAMSTOP is now widely recognised as an important tool to help vulnerable consumers take a break from their gambling. 

“We are proud to have been able to help hundreds of thousands of people to take back control of their lives through self-exclusion and we hope to help many more in the years to come.”

8

Ohio state Senator Niraj Antani is hoping to cement the Buckeye State as the eighth US state to legalise online casino gaming. 

Issued on 4 September, Antani introduced a 146-page bill with the sole purpose of legalising igaming in the state. The bill would create a regulatory framework for online casinos to be maintained by the Ohio Casino Control Commission.

Under the terms of the bill, the 11 casinos and racinos currently active in Ohio would each gain permission to offer one online casino offering. 

The bill underlined the remit of the Commission with the OCCC to be made responsible for monitoring and overseeing the introduction of each online casino offering, while approving games set to be offered on every platform.  

6.8%

Veikkaus Oy reported a year-over-year dip in gross gaming revenue and operating profit during the first half of 2024, with Veikkaus Group’s actual sales revenue dropping by 6.8% YoY to €483.8m. 

Operating profit also dipped, falling by 20.4% to €246.9m while profit slid by 19.1% to €252.3m.

The profit decline occurred due to major investments in the group’s future and the increase in lottery tax on gross gaming revenue, which rose by seven percentage points to 12%, resulting in the company paying €57.6m in lottery tax to the state, €31.7m more than H1 2023.

Veikkaus Oy noted that GGR fell by 7% in H1 in comparison to the same period the previous year to €482.8m. 

However, the state-owned operator did note that the number of customers has increased by around 15,000 during H1 to 2.54 million registered customers, while the share of the digital channels out of the GGR rose by 6.6 percentage points to 60.5%.

28,000

The Australian Communications and Media Authority announced that more than 28,000 people have registered for its national online self-exclusion service BetStop since it launched in August 2023.

According to the authority, of that figure, almost half were aged 30 and under, while around 80% were aged 40 and under. 

In addition, approximately 40% have decided to self-exclude for life, less than 20% chose the minimum period of three months and over 14% have already extended or reactivated their self-exclusion period.

The ACMA stated that as of 21 August 2024, BetStop had around 23,000 current users.

“Online gambling can cause a great deal of harm to individuals, their families and friends, so it’s encouraging that so many people have decided to take the step and register to self-exclude,” commented ACMA Chair Nerida O’Loughlin.

3

New Zealand’s government has opened a consultation to ask for the country’s opinion on the next three-year strategy to prevent and minimise gambling harm.

Matt Doocey, the Minister for Mental Health, published the comments on gambling harm prevention and minimisation in a statement on the government’s website, encouraging the public to voice their views so that the right initiatives and interventions can be put in place.

“While many New Zealanders enjoy gambling as a pastime without issue, the statistics are clear that harm from gambling can have a significant impact, therefore it is important that we put in place initiatives and interventions that prevent and minimise harm from gambling,” stated Doocey.

“I would encourage you to have your say on this consultation document by 6 October 2024 to help inform its development. In talking to people about mental health and addiction, I’ve become firmly of the view that the ideas we need to solve the issues we face are already in the community, so please make your voice heard.”

The post GAMSTOP, New Zealand, Ohio and Finland: the week in numbers appeared first on CasinoBeats.

One such example is Finland, whose modernisation plans include the launch of a new licensing system to liberalise the country’s marketplace by 2027. However, alongside this have been urges to emphasise customer channelling and the reduction of harms.

In the latest CasinoBeats countrywatch focus, Jo Purvis, Director of Marketing at Blueprint Gaming, and Christos Zoulianitis, Playson’s Director of Market Strategy, examine if the plans will achieve a goal of reducing harms, if lessons have been learned from elsewhere and just what the refreshed market could look like.

CasinoBeats: The proposed new law will enforce strict rules governing gambling advertising and marketing, with bonuses, influencers and affiliates all outlawed. Do you think this will have the necessary impact on reducing harm that it intends? Does this reflect negatively on the industry’s ability to regulate itself? 

Jo Purvis: Without the ability to advertise, there is less incentive for any operator to get a license. Without the ability to market they can’t gather a customer base.

Therefore it depends on how strict or prescribed the rules are and on the flip side, how the regulator is at helping the general populus identify websites that are licensed and they deem safe to gamble. If this was to happen, it should diminish the attractiveness of black market operators and improve channelisation. 

Does this negatively reflect on the industry’s ability to regulate itself? I think it does infer that the industry is being judged before the market has regulated.

Elements like this can be amended later as we have seen in other markets like Spain and Italy if the regulator has greater concerns, but there has to be some sensible regulations in place. A balanced approach here is the most favourable outcome.

Christos Zoulianitis: We eagerly await the new regulatory changes expected to come into force in 2027. It is important to remember that the restrictions that have been announced are not new. Several global markets have introduced similar frameworks, and the majority include restrictions on advertising.

I would like to see a faster and clearer certification process for providers. In many markets, restrictions have made the certification process overly complicated, which can negatively impact casinos. Limiting traffic to casinos shouldn’t also slow down the release of new games.

It is hoped that rules will reduce gaming-related harm as the laws aim to prevent potentially problematic patterns of behaviour. While implementing restrictions can give individuals increased control over their play, balance is key.

There are many ways to approach regulation that allow players to enjoy online slots safely, such as imposing time or deposit limits, instead of a blanket ban on advertising. Most providers and operators already put measures in place to protect their players. Time will tell how the market develops.

CB: What can the Finnish regulators learn from established regulated markets such as next-door Sweden? Is Finland using that recent experience as a model?

CZ: It would be wise for Finnish regulators to take learnings from neighbouring markets and forecast the impact their framework might have in the first six months of its enforcement. While I’d prefer not to comment on Sweden’s market, we have seen the impact of overly strict regulations in the past.

When Greece introduced a strict approach four years ago, there was such an increase in unregulated casino traffic that they were forced to review regulations again a couple of years later. Lessons can be learnt from other established regulated markets.

JP: There has been both success and failures by other markets in this way. The two best models seem to be Ontario and the UK as they have achieved high channelisation by having defined regulations and sensible rules on marketing.

Their approach has allowed operators to gather market share and build a business that only gets stronger, strengthening channelisation along the way. 

Sweden would be an ideal framework to follow but they would still want to review successes and shortcomings compared to alternative markets when it comes to the restrictions on advertising.

CB: What do you expect the market to look like? Will it achieve the channelisation that it aims for? Will player taste be in line with their Scandinavian neighbours?

JP: I would expect it to take shape along similar lines to the Netherlands or Sweden, with both countries achieving channelisation, once they established a regulatory regime after previously being an unregulated jurisdiction. In terms, of player taste, we would absolutely see it mirroring its Scandinavian neighbours in game style and volatility of content.

CZ: I believe the impact of regulations will be positive, encouraging online market growth and attracting more casinos to invest in it. It is a good step when a market becomes regulated, but restriction levels and the certification process should be considered carefully. Overly stringent measures can have a negative impact on the market and slowly kill it instead of encouraging its development.

The post Finland: what will the refreshed market look like? appeared first on CasinoBeats.

Despite the drop, Veikkaus CFO Regina Sippel has expressed optimism about the operator’s future, noting that the overhaul of the country’s gambling system is a “great chance” for the company and it will continue to invest in business development and customer experience.

For H1, January 2024 to June 2024, Veikkaus Group’s actual sales revenue – GGR and turnover from other business activities – dropped by 6.8% YoY to €483.8m. Operating profit fell by 20.4% to €246.9m while profit dipped by 19.1% as well to €252.3m.

The profit decline occurred due to major investments in the group’s future and the increase in lottery tax on gross gaming revenue, which rose by seven percentage points to 12%, resulting in the company paying €57.6m in lottery tax to the state, €31.7m more than H1 2023.

Veikkaus Oy noted that GGR fell by 7% in H1 in comparison to the same period the previous year to €482.8m. 

GGR declined due to “the authentication requirement introduced to the physical point of sales ticket-based games in the spring of 2023 (-21%), the authentication requirement applied to scratchcards since the beginning of 2024 (-44%) and, to a lesser degree, a decrease in consumers’ purchasing power”.

However, the state-owned operator did note that the number of customers has increased by around 15,000 during H1 to 2.54 million registered customers, while the share of the digital channels out of the GGR rose by 6.6 percentage points to 60.5%.

Veikkaus Oy’s operating profit fell by 20.1% YoY to €250.2m while financial profit dropped by 18.8% to €255.6m. The operator’s profit is “returned to the state budget without specifically determined use objects”.

In total, Veikkaus’ return to the state, including the profit and the lottery tax, declined by 8.1% YoY to €313.2m.

Veikkaus’ subsidiary, Fennica Gaming, signed three major client agreements during H1 in Brazil, France and the US state of Virginia. The subsidiary currently has 15 signed agreements, 10 of which were in production on three different continents at the end of H1.

When reflecting on the H1 financials, Sippel has expressed optimism about the future of Veikkaus despite a planned shift incoming for Finland’s gambling market model, which will see the country adopt a licensing system in 2027.

Sippel stated: “During the first half of the year, we implemented Veikkaus’ strategy as planned, investing in both business development and international growth. Fennica Gaming reached significant results during the first half of the year, and the future outlook is bright.

“The upcoming overhaul of the gambling system is a great chance for Veikkaus, and we will continue to invest in business development, and offering the best customer experience.”

In October 2023, Finland’s Ministry of Interior announced a legislative project that will prepare the country for the introduction of a licensing system for gambling, moving away from the monopoly system.

According to the programme, the licence system will cover online casino and online sports betting while stripping state-owned Veikkaus of its current monopoly of the market.

Although the European Gaming and Betting Association showed their support for the change, Finland’s Institute of Health and Welfare expressed concerns over the new licensing model, stating that it could lead to a rise in problem gambling rates in the country.

The post Veikkaus: H1 dip as operator prepares for Finland gambling overhaul appeared first on CasinoBeats.

The Ministry of the Interior previously pursued responses from various government agencies and departments on a proposal to Finland’s gambling system by 2027.

It comes as part of the 2026 roadmap to end the monopoly held on both land-based and online gaming in Finland by state-owned Veikkaus Oy company. The government aims to open up the online gambling market to competition in 2027, a process supported by Vekkaus. 

It’s a modernisation that has been boosted by reformists, with the case being made that Finnish authorities can’t control how much consumers engage with unlicensed online gambling sites. 

However, THL, the leading research agency on public health and welfare under the Ministry of Social Affairs, has doubts about the proposed policy.

The agency has urged the government to take note of the impact of the introduction of a competitive licensing framework for gambling, which wouldn’t necessarily guarantee better protection for Finnish consumers.

THL acknowledges current issues in the Finnish gambling market, where Veikkaus controls 50% of the online market, while the rest is held by companies that can’t officially operate in Finland.

But THL believes that removing Veikkaus from online gambling might lead to a rise in problem gambling rates. Recent studies show that 4.2% of Finns, over 150,000 people, struggle with problem gambling or are at risk. 

This is a significant increase from previous years when about 3% of the population faced serious gambling issues. Men are particularly affected, with 6.6% of them reporting serious gambling problems compared to 1.8% of women.

The government needs to ensure that policies and protections are in place to limit the most addictive and fast-paced forms of online gambling if the new regime is launched in 2027.

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At the heart of the proposal is the modernisation of the gambling sector in the region as it looks to bring to a close some of the significant exclusivity in the market. 

Though the proposal calls for Veikkaus Oy to be removed from the online gambling market, the monopoly will retain exclusive rights to operate lotteries, racing pools, totalisator bets, physical slot machines and arcade games.

Regulatory changes are required as Veikkaus Oy will end its existing monopoly contract by the end of 2026, for which the Ministry of the Interior has opened its consultation, seeking feedback until 18 August 2024. 

Furthermore, the new Gambling Act is also looking to increase social responsibility gambling-related harms by increasing consumer channelling to a regulated market.

This comes in response to previous accounts that detailed key warnings to Finnish ministers over the national consumers which were wagering a minimum of €500m a year with unlicensed operators.

It was laid out that online operators will place a central focus on the introduction of a licensing system for online operators, allowing foreign and domestic businesses to apply for licences granted by the Finnish Supervisory Agency. 

The Ministry of Finance has been instructed to draft plans to establish a new supervisory authority to oversee gambling activities with broad powers to impose administrative sanctions and penalties. 

The authority will replace Finland’s National Police Board supervision of gambling and will address unlawful activities by imposing administrative sanctions and be empowered to prohibit the running and marketing of gambling games, as well as to rescind licences and reinforce official decisions with a penalty payment.

Further protections have called on the government to develop an IT network barring and payment blocking to restrict unlicensed gambling activities and exposure to the black market. 

The proposal calls for Finland to tighten its gambling compliance with new laws on customer registration, identity verification, and age limits for gamblers. New customer protections will be overseen by the launch of a centralised player registry for customer self-exclusion across all licensed operators, a measure needed to enhance consumer protection and reduce gambling-related harm.

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The move builds on an existing partnership that has seen Playtech offer online casino, poker, retail VLT machines and a casino management system to Finnish players via Veikkaus, the nation’s state-owned casino and lottery operator. 

Through winning the live casino tender, Playtech will introduce live dealer games to the Finnish market for the first time having formed a long-term framework agreement with the operator for an initial six-year period. 

In addition to providing Playtech’s live titles to Finland’s online casino players, the move will see Veikkaus launch its own branded live casino, which Playtech will help to establish through the use of its own studio facilities. 

Riikka Seppänen, VP iCasino at Veikkaus, explained: “We are delighted to collaborate with Playtech as our partner for live casino games, following a comprehensive public procurement process. This strategic framework agreement marks an important milestone for Veikkaus as we expand our product portfolio to include live casino games for the first time. 

“We have been and continue to work diligently alongside Finnish authorities and regulators to ensure a robust regulatory framework is in place. 

“With Playtech’s network of live games and their support in setting up our dedicated Veikkaus-branded studio, we are excited to offer our Finnish players an immersive and authentic gaming experience. 

“This partnership with Playtech reflects our commitment to providing top-quality entertainment to our valued customers.”

Collaborative efforts to establish the Veikkaus live casino studio are already underway, with Playtech working closely with Veikkaus’ product, design and brand marketing teams to ‘capture the essence of the operators’ brand strategy’. 

The studio will feature Finnish-speaking dealers and will offer a range of blackjack and roulette tables. 

Fredrik Sylvander, Commercial Director at Playtech, added: “We are thrilled to be selected as Veikkaus’ partner for live casino games, and this long-term partnership is a testament to the strength of our live product and further solidifies our position as a leading supplier in the Nordic region. 

“We are excited to support Veikkaus in their first launch of live casino games, providing Finnish players with an exceptional gaming experience. Together, we will leverage our expertise and market knowledge to deliver a tailored Live offering that meets the needs of the Finnish market and exceeds the expectations of Veikkaus’ customers.”

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