“Player acquisition is considerably more difficult – not to mention more expensive – and so you definitely don’t want to lose a player to a complex, convoluted sign-up process.”

An astute observation from Filip Hlavacek, online chief delivery officer at Synot Games, which will resonate with those looking to reach new player bases as more of the world embraces online gaming. 

Speaking to CasinoBeats, Hlavacek explained that the overall sign-up processes differ in each jurisdiction – with the more tedious procedures requiring numerous lengthy forms, validations and checks. At one point or another, we’ve all come across these onboarding processes.

So in order to keep players happy and make sure they don’t abandon the sign-up process midway through, Hlavacek emphasised one key word: simplicity.

He said: “When it comes to your sign-up processes, keep it simple. The player should be required to do the bare minimum. If this isn’t possible, at least allow your player to complete the sign-up in stages. 

“Another thing to remember is UX/UI. Have experts in these areas design the sign-up process to make it as quick and painless as possible for the player – ideally, it should be possible to complete the process during rush-hour on a bumpy bus ride.”

At Synot Games simplicity is front and centre of any UX/UI processes. This allows the players to focus on the game content itself.

By taking a simplistic approach, the games developer has been able to complete quick updates as and when it has been necessary, thereby meeting the various requirements across all of the different markets.

Hlavacek added: “UX is a story of its own, especially when it comes to the game itself. At Synot Games, we’ve been focusing on the minute details of each and every game to make sure that players have a stand-out experience every single time. 

“We’ve been fine tuning our game flows, as well as altering both the audio and visual presentations – the latter of which is usually the most complex element of developing a new title. Ultimately we want the experience to be flawless. We want to keep our players coming back!”

Another way in which Synot Games is taking its offering to the next level is through personalisation and gamification – two processes which Hlavacek noted are key drivers of both player engagement and retention.

As a content provider, he shared, the options for personalisation are limited largely due to a ban on player profiling. 

To overcome this challenge, the supplier has worked with “anonymous players” which shed some light on a game’s performance, player interaction and behavioural trends and how this might differ across each market. 

“By working with anonymous players, we can use their activity to create outlines for different player personas. These personas can then be used to adapt our overall game design to different player types. It is then up to the operator to decide which players fit the right personas.

“From a gamification perspective, we’ve also been taking a number of different, innovative approaches which we believe have yielded great results. 

“One thing we’ve found is that players like to be challenged. They enjoy the games where there are clear activities and goals – but these games must be fun, achievable and rewarding for the player. Making the player work hard in a game without very little, or no reward will only mean that they’ll stop playing.

“Put simply, there has to be a balance between player experiences and rewards. I’m not going to say that’s an easy balance to achieve, but once you find that sweet spot, you can keep your players engaged for considerably longer and ultimately boost their player life-time value. It’s a win-win for everyone.” 

Throughout 2021, Synot Games has also been developing its standard free rounds bonus and Synot progressive bonus – products Hlavacek was referencing when he discussed how Synot Games is standing out from the competition. 

“This industry is filled with fantastic companies with great products that span the various different elements of player engagement. So as you can imagine, we want to stand out from the crowd. The way that we do this is through the quality and delivery of our products. And I like to think we’ve been very successful this far.

“Our games are already certified in several jurisdictions including Croatia, Czech Republic, Denmark, Greece, Italy, Latvia, Lithuania, Malta, Netherlands, Portugal, Romania, Slovakia, Spain, Sweden and the UK. 

“We have integrated our titles into more than a dozen platforms, and have made sure that we act in accordance with all of the regulatory requirements to deliver our content and tools. There are big things on the horizon for Synot Games.”

The post Filip Hlavacek: Simplicity should be the focus of player onboarding appeared first on CasinoBeats.

In the second edition to a two-part miniseries, CasinoBeats sat down with Nestorovski at last month’s CasinoBeats Summit to address the role that gamification can play in allowing operators and suppliers to engage with their core demographic.

Referring to the panel on ‘Role of operators in product innovation’, Nestorovski explained that gamification has become one of the buzzwords in the iGaming industry in recent years. He commented: “What we can say about it is that gamification is a part of the entertainment world, and it brings value for both players and operators that have it embedded in their DNA.

“We have developed specific APIs to match the actual need for the operators to be able to develop the gamification parts. It is the front-and-centre of the modern iGaming world, and the more gamification there is, the more players become engaged. It helps retention, and also helps acquisition of players.

“it is going to become more granular in the future, and EveryMatrix has committed to working jointly with operators to fulfil that layer of providing the newest technology to help them with their front-end efforts in gamification.”

Speaking at the CasinoBeats Summit, Nestorovski appeared alongside Avraam ‘Akis’ Tosounidis, COO and co-founder of Campeon Gaming Partners/Campeonbet, Alex Cohen, COO and co-founder of Kalamba Games, Jan Ridenfeldt, head of business unit content at Oryx Gaming, Melvin Ritsema, managing director of Royal Panda and Tobias Svensen, CEO of CasinoGrounds, as moderator.

While discussing the role of new technologies such as AI and VR, Nestorovski added that the implementation of such features has not quite reached a point of becoming ‘seamless’ yet, but this could change as technology evolves.

He continued: “We have seen the expansion of mobile technology in the last ten years. So, if I can make a prediction, I would say that in the next five or ten years, we are going to see much more AI-assisted technology, voice technology, VR, and maybe even more Augmented Reality, which will enable more movement and interaction with the player’s surroundings.

“No one knows what the future holds, but my hope and where I see this going is that we will be able to interact in a more immersive environment, and this will help the industry as a whole.”

The post EveryMatrix’s Kiril Nestorovski discusses gamification and retention appeared first on CasinoBeats.

As a result of the expansion, operators will be able to create mixed tournaments featuring all types of games or organise tournaments focusing on a single game type.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, commented on the deal: “We have integrated crash games into tournaments, aligning with gamification and social interaction trends. Previously, crash games attracted users with their social elements. 

“Now, any game can become social and even more engaging as players can compete in tournaments across different game categories. The combination of tournaments with crash games, live games, and slots is truly winning – it enhances player experience and boosts casino performance.”

Furthermore, it builds on the continued growth of the game categories that are joining the tournament tool. 

SOFTSWISS also emphasised the continued surge of crash games in Latin American markets, suggesting their popularity has eclipsed that of the European market. 

The post SOFTSWISS unveils Crash Games expansion to align with gamification trends  appeared first on CasinoBeats.

In the latest CasinoBeats roundtable, John Smith, VP of Sales, Gamification and Loyalty at Xtremepush, and Denis Kosinsky, Chief Operating Officer at NuxGame, address evolving trends, which tools are found to be the most effective when it comes to retention and the effectiveness of data within the process.

CasinoBeats: Data-driven decision making is at the forefront of platform providers’ minds this year. What do your data insights show about how operators can retain and continually engage customers?

John Smith: Effective personalisation is the key to retention and growth for operators. The more data an operator has on a player, the richer the profile of that player becomes, meaning they can be presented with highly relevant content and offers via their preferred channels. This is where the modern CRM platform comes in, as an essential tool for shaping the player journey.

We believe that AI has a big part to play within retention and engagement, giving operators the power to leverage machine learning for campaign personalisation.

Our solution will offer out-of-the-box models for the most common use cases while allowing operators to create highly customised AI models to match their own user data and use cases. It’s a transparent tool that provides a detailed view of a customer’s behaviour and preferences to tailor their experience.

Denis Kosinsky: At NuxGame, staying ahead of the curve means anticipating the evolution of player preferences. Working on retention on the casino platform side is more of a multifaceted process than within a game itself and involves looking at the external factors that would keep a player coming back rather than specific gameplay.

Our platform has a strong emphasis on user experience and AI-driven personalisation, which has led to the success of clients dependent on retention. We have also revolutionised our aggregation platform to deliver more than just games; we provide a bespoke, customer-centric service.

Through harnessing cutting-edge data analytics, we not only address the immediate requirements of our operators but also anticipate and adjust to their users’ evolving preferences.

CB: Gamification and personalisation are all methods used to tailor products to specific demographics of customers. How do you see this evolving in 2024 and what key trends have caught your eye?

DK: Loyalty programs remain a quintessential strategy in all sectors for retention. They mean that operators can form a connection with users and personalise the experience.

Speaking to player psychology, loyalty programs stimulate a challenge and a need to accumulate points which maintains engagement on the operator’s website. Our Loyalty Tier Programme provides an easy-to-use UI to track points, redeem rewards and view history.

Our vision is trained on crafting a personalised iteration of this concept. This means empowering our clients with advanced admin tools including tier management, deleting, or modifying tiers, as well as the ability to create shop items and track purchases to tailor rewards specifically for individual players. This customisation fosters stronger brand loyalty and deeper connections with an audience.

JS: Free-to-play games are a useful tool that can help operators gather a deeper understanding of a player’s behaviour. We still see some operators utilising FTP purely for acquisition, but mindsets are starting to change as the realisation kicks in that they can offer so much more than that.

Used to best effect, FTP solutions can help to increase daily activity, reactivate players and increase deposits. I believe that FTP should form an integral part of an overall CRM strategy for operators, as part of a unified solution. This way, operators can use player data to serve up personalised content based on real-time rewards and real-time actions.

While I expect to see new game types emerge in 2024 as operators seek to grow their player bases, the real evolution will be how the data this content provides is used.

CB: Which of your retention tools do you find to be most successful and what is it about them that works so well?

JS: The key is to provide a range of solutions across a number of channels because one size will never fit all. Within the mix, loyalty and reward programmes will always have a big part to play in making players feel valued, even before they sign up. Education is also an important aspect that can be addressed through FTP experiences.

It’s a chance for players to try something new for free – a parlay bet, for example, or a slot game – and build confidence to have a go at it for real. We are also increasingly seeing operator mindsets changing over omni-channel solutions.

While once there was a perception that the online solutions would cannibalise land-based business in a market like the US, we have found that players are more likely to try new games or place different bet types in person, having experienced them first online. The right omnichannel marketing strategy presents players with offers and reward schemes across both land-based and online worlds.

DK: In a fiercely competitive igaming landscape, gamification is a vital tool for player acquisition and retention. Features such as player tournaments, free spins, live stream promotions and leaderboards are integrated into our platform, providing an immersive experience that truly entertains.

An emerging trend from 2023 has been multiplayer slots, with the feature waking the competitive spirit with players, mirroring the feeling of a video game. Our proprietary PVP battles allow users to take on opponents for jackpot prizes. They have been a resounding success in increasing the LTV of clients’ players.

In addition, the new tool allows operators to customise the mechanic in line with their brand’s identity, including battle type, stake limits and jackpot boundaries, to finely tune the game to resonate strongly with their specific player base.

The post CasinoBeats roundtable: the future of player retention appeared first on CasinoBeats.

Speaking to SBCAmericas, Peter Ekmark, CEO of PlayStar, emphasised that gamification can provide a new avenue for operators seeking to bolster engagement. 

He stated: “Gamification is a necessity, there’s no two ways about it. It is something that we at PlayStar need, and something I believe the gambling industry needs too. To what extent? That is still to be determined. But it can act as a great way to enhance a game.

“I’m a strong believer in simplicity. I do think that over the next couple of months and years, we will begin to see a number of different ways to approach how we use gamification.”

Analysing the state of the US market and the prospect it presents for operators, he described it as ‘very unique’. The market will likely benefit from an increase in live dealer games, according to Ekmark who predicted the market’s continued evolution. 

He added: “What is clear about the US is that sports are an inherent part of the culture, so we may see some companies link gamification tools to sports teams or sports betting in general. 

“The gamification element may be that your NFL team is a part of the game; I can certainly see this being a concept that will be explored. Crash games have also become extremely popular with U.S. players. They are non-monetary, so it goes back to that search for entertainment that I mentioned earlier.

“I don’t think that there is one single trick that will help you engage, and ultimately retain, a customer. You have to have a bit of a mix. Simplicity really is the key and is something we look to achieve at PlayStar. We place a big emphasis upon creating the best possible player experience – we are online casino-only, and that’s something we remain loyal to.”

In terms of the most effective strategy, he emphasised that it really depends on which market each operator is looking at entering and there is no one way to approach the US. 

He continued: “Land-based gaming in the US has been around for several years, and similar to the online space, is also very brand-led. You have a few incumbent players that have both an online and brick-and-mortar offering. Could they be the brands that gain the highest market share in the future? I’m not so sure.”

“There is plenty of room for exciting new brands in the US to make a name for themselves. It is a big market. I’d go as far as saying I think it will be the biggest market in the world. But to be successful, you must be bold, and you must take risks. Take Tesla, for example. The U.S. is known for its love of cars – there are so many different makes and models. But Tesla came along, brought something completely different to the table, and now it’s one of the best-selling cars not only in the US, but in the world.”

The post Gamification a ‘necessity’ for US market growth  appeared first on CasinoBeats.

However, Tetiana Shumakova, Game Producer at Evoplay, is firmly of the belief that offering players a “quick adrenaline fix” can bring numerous benefits to a studio.

In addition to addressing the potential of instant games, Shumakova speaks to CasinoBeats about how to ensure such titles remain unique within the marketplace, touches on developmental challenges and the importance of consistent upgrade, looks at why Latin America is a region primed for success when it comes to such games, and much more.

CasinoBeats: Instant games are a staple of the igaming make-up. What does this segment represent for Evoplay? And how do you ensure that your games stand out above competitors?

Tetiana Shumakova: Our diverse game lineup gets a serious boost from instant games – they’re super popular and in high demand. Players dig them because they deliver a quick adrenaline fix, offering that instant rush of excitement.

At Evoplay, we’re all about making a mark in the instant games sector, and that boils down to obsessing over quality, constantly jazzing up our interface, being open to trying out new mechanics, and throwing in a mix of captivating game elements and themes.

Within the current Evoplay portfolio, around 60 instant games showcase a fusion of popular and modified mechanics, from the widely enjoyed shoot-out mechanic in football-themed games like Penalty Shoot-out: Street to the crash-game style featured in titles such as Long Ball. 

CB: Penalty Shoot-out: Street caused much internal optimism upon release earlier in the year. Could you give us an update on its performance? Particularly centred around the Latin America region, where it was hoped significant success would be witnessed.

TS: Penalty Shoot-out: Street not only smashed records but also carved its place as a standout performer in different regions. It’s been, and still is, a real game-changer. 

In the Latin American igaming market, both Penalty Shoot-out: Street and Penalty Shoot-out achieved remarkable success, securing top-three rankings in crucial performance metrics like Bet Sum, GGR, Round Count, and Users by the close of 2023. 

The game’s big win is thanks to its seamless connection with the local football craze, riding on the enthusiasm we’ve built up from our previous Penalty Shoot-out edition. 

We amped things up with strategic updates – better dynamics, killer artwork, and groundbreaking ball-kicking moves – all of which play a key role in the game. The triumph isn’t confined to Latin America; it’s holding strong in the top three across Europe and other regions too.

CB: Why was football selected as the ideal vehicle to try and gain ground in the LatAm region? Will this sport be utilised once again in the future?

TS: There are five billion football fans worldwide, with Latin America, the Middle East, and Africa boasting the largest fan bases. Therefore, football emerged as the optimal vehicle to secure our robust penetration in Latin America, driven by the dynamic football culture in this region. 

This strategic decision is anchored in this region’s profound fan base and rich football history, perfectly aligning with the universal appeal of the sport for use in the igaming industry.

In the realm of football-themed offerings, following the triumph of our Penalty Shoot-out game, we sustained our momentum by introducing an instant football game, Long Ball, featuring innovative crash mechanics. 

Looking ahead, we plan to unveil a new football-themed title this year, predicting that it will gain popularity against the backdrop of the 2024 European Football Championship. 

But this new release aims not only to cater to European football enthusiasts but also to lay the groundwork for heightened anticipation surrounding the FIFA World Cup in 2026, appealing to football fans globally.

CB: With this being the latest twist in the Penalty Shoot-out series, what challenges did this bring? How much importance does this subsequently place on marketing strategies?

TS: The latest instalment in the Penalty Shoot-out series, Penalty Shoot-out: Street, transports players to the lively streets of Brazil where passion for football is authentic. 

The game got significant enhancements, including new mechanics, intuitive UI controls, and expanded features to fully immerse igamers in the football experience. For example, the mechanic that allows players to direct the ball to a specific area on the football net, thus feeling more control over the gameplay.

A finely tuned game, both technically and visually, grants marketing carte blanche, leveraging a full spectrum of promotional tools. To illustrate, in the case of Penalty Shoot-out: Street, we played our cards right by strategically employing gamification tools like network tournaments. 

It’s like the game’s sidekick, adding that competitive edge and a genuine championship atmosphere, just like you’d feel in the world of football.

CB: In previous conversations with CasinoBeats, it was said that July’s launch would be followed with new gamification features and marketing campaigns. Could you talk us through these and the impact that you believe they will have? 

TS: In Evoplay, we consistently underscore the strategic importance of gamification – a powerful tool for enhancing player retention and expanding our target audience. This approach cultivates a user-friendly environment, articulating gameplay features in a language that profoundly resonates with players. 

We really value what igamers like, so gamification isn’t a sporadic thing for us; it’s a consistent dedication we hold dear. What we see is that tournaments are perennial player favourites among gamification tools. 

It’s no big surprise that competition really gets things going. Striving to outdo others brings a sense of accomplishment and adds a nice touch of excitement to the gaming experience.

Gamification is a big part of how we operate, and we’re excited to incorporate this approach into all our games. With the upcoming release of our flagship game, Adrenaline Rush, and two more games accompanying it, we see numerous opportunities for dynamic marketing campaigns throughout 2024.

CB: What can we expect from Evoplay moving forward both within the realm of instant games? And also, should we make further headway into the LatAm region?

TS: Evoplay is gearing up for an exciting year ahead with some ambitious plans for game production, particularly focusing on in-demand instant games. 

Upcoming releases featuring innovative mechanics are strategically poised to enrich our portfolio, catering to a diverse global player demographic. 

Notably, the sustained demand for sports-themed instant games is a guiding beacon, directing our development trajectory and ensuring alignment with prevailing trends. 

While I can’t unveil all our ideas and plans, our unwavering focus on gamification persists, resonating with both casino and igamers, thereby enhancing player retention and engagement. 

We will integrate novel mechanics and themes into our game portfolio while employing well-established business strategies to fortify our presence in the burgeoning Latin American market. As the adage goes, playing the game is facile; mastering it is an art. 

The post Tetiana Shumakova, Evoplay: LatAm primed for instant games success appeared first on CasinoBeats.

Below, Viktoriia Zabarylo, Marketing Manager of Platipus, addresses just how the solution will differ, what impacts will be felt when it comes to revenue, retention and engagement, the importance of customisation and these associated effects and much more.

CasinoBeats: Could you talk us through the decision to develop and ultimately introduce a tournament tool?

Viktoriia Zabarylo: This decision stems from our idea of delivering the best gaming experience for the players and cultivating successful partnerships with our clients. To achieve this, we’ve found new solutions such as leveraging the tournament tool.

By doing so, our clients can benefit greatly as it increases player engagement and retention rates. Simultaneously, players will enjoy a more exciting and delightful gameplay experience. This integration is perfectly aligned with Platipus’ goals, and we’re delighted to see proof of it.

CB: On the surface, it could be argued that the industry has an array of similar such offerings. How will Platipus’ solution differ from those already in the market?

VZ: Platipus’ tournament tool offers 100 per cent customisation, allowing clients to tailor tournaments to their unique needs. Operators enjoy flexibility in parameters like timing, duration, minimum bet, prize pool allocation, game selection and more.

The tool supports all our games, including themed ones for special events, and accepts various currencies, including cryptocurrency. Moreover, it provides multiple rules for determining winners, simplifying the player experience.

This ensures even less experienced players can easily understand and enjoy participating in tournaments.

CB: What findings have been discovered thus far, through either testing phases or beyond, when it comes to revenue, retention and engagement as a direct result of the tool?

VZ: We have observed that running regular tournaments is very likely to significantly improve player retention and player engagement. On average the monthly total bet amounts for projects that started running tournaments on a regular basis have increased by 30 per cent. This also leads to an average increased GGR of 20 per cent.

CB: You have included a number of customisation and personalisation aspects within the tournament tool. What additional benefits will these deliver from both a client and player perspective?

VZ: From a client’s perspective, the provided features enable them to customise tournaments based on their specific requirements, resulting in a unique and distinguished offering every time. 

For players, customisation and personalisation add value to their gaming experience by allowing them to participate in tournaments that align with their preferences. 

This ensures that players of all types can find the tournament that suits them, leading to increased player satisfaction and engagement.

CB: Do you have any further updates planned to heighten the impact of your tournament tool further still?

VZ: Our tournaments serve as the foundation for a larger gamification experience that includes missions, bonuses, and the unveiling of additional features. 

Our objective is not only to offer a tournament tool but an ecosystem that engages players with a diverse mix of challenges, rewards, and interactive elements.

CB: You state that tournaments are “just one of the many ways” to provide “an exceptional gaming experience”. With this in mind, what further introductions can we expect from Platipus?

VZ: More exciting and fun-filled slots are in our portfolio. Our team is continuously working on developing innovative and unique casino games that push the boundaries of entertainment.

We are committed to delivering new and captivating experiences to our players, including the introduction of new game genres, immersive storytelling elements, and advanced gameplay features. 

Our goal is to provide a comprehensive and exceptional gaming experience that keeps players engaged and entertained for years to come.

The post Platipus: tournaments serve as foundation for larger gamification experience appeared first on CasinoBeats.

The supplier emphasised that it can be key in driving ROI for partners, as well as bolstering vital customer KPIs such as gross gaming revenue (GGR), player engagement and average revenue per user (ARPU).

Uri Poliavich, CEO and Founder of Soft2Bet, commented on the data and the implication on the industry: “Gamification, or what we call Motivational Engineering, is at the heart of everything we do at Soft2Bet. 

“These numbers confirm the great potential of our gamification products in the iGaming industry. We’re focused on continuing to innovate and push the iGaming industry forward so that we can provide even more engaging and revenue-generating products to drive results for our customers.”

In terms of gross gaming revenue, the group revealed that its gamification features have resulted in a 65% increase on average compared to brands that aren’t engaging with gamification strategies. 

At the heart of the gamification strategy is providing a personalised user experience in order to maximise engagement from players and the firm pointed  towards its City Builder, Betinia Stadiums, and Bonus Crab products as being key features that drive growth. 

Further underlining the positive impact of gamification, nearly 50% of Soft2Bet’s player base engaged with its gamification features, with turnover surging by more than 70% and GGR increasing by over 65% compared to non-participants.

The post Soft2Bet: gamification a key driver of growth and engagement  appeared first on CasinoBeats.

As a result, GG.BET users can now personalise their gaming profiles, build up levels and compete with other players as part of a new rankings system. 

GG.BET’s press office offered the following statement: “GG.BET’s passion for gaming is hardwired into the DNA of both our brands and our users. For this reason, we want to ensure that users experience the thrill of the game and get an adrenaline rush  from every moment they spend on our platform. 

“The launch of GG.Leagues is just the start of our  plans to substantially overhaul our offerings and completely “gamify” the GG.BET platform.” 

Looking ahead, users can benefit from Fame Points for every bet they place, as well as  playing casino games. 

Users who take part in GG.Leagues will also be able to access a summary of their personal stats and key achievements, which they’ll be able to share with their friends on social media.

GG.BET has recently underlined a focus on global expansion, with Sergii Mishchenko, CEO at GGBET UK, and Dmytro Voshkarin, CEO at GGBET, emphasising that market entries in the UK and Ukraine are a reflection of the company’s ambition to become the industry’s leading esports betting operator. 

Mishchenko stated: “We’re a very ambitious team at GG.BET. We want to be the best esports betting brand in the world and expanding our global reach is key to achieving this goal. Over the last few years, GG.BET has built up considerable expertise in the international betting market and established one of the best niche services around.

“We’re about to launch in the UK, which has earned a reputation for being one of the most highly standardised, complex and competitive markets out there. As a betting brand that aspires to become a world leader, it’s essential from a credibility point of view that we have a presence in this market.” 

The post GG.Bet looks to elevate gamification with new features appeared first on CasinoBeats.

Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to their bottom line.

Reasons behind this mode of thinking include: 

• tech development and integration projects can be costly and time-consuming,
• companies may view their products and the revenues they generate as satisfactory, and
• not feel the need to call on their tech resources to implement these features. 

At Soft2Bet, gamification has been a priority from day one. We call it Motivational Engineering: this focus on engineering is not accidental – technology is one of the main drivers of iGaming growth and we ensure we harness its power for the benefit of our partners. 

In addition, a strong argument can be made that the industry’s legacy platforms and lack of innovation are causing it to fall behind other mainstream online sectors. 

Proof by numbers 

So how does Soft2Bet’s Motivational Engineering benefit our operators? 

Our Betinia brand operates in Denmark and Sweden, two of Europe’s most respected igaming markets that demand strong legal and regulatory compliance from their stakeholders. 

In the past 12 months, Betinia recorded a 65% increase in gross gaming revenues (GGR) when compared to non-gamified brands.

• The adoption rate of the features was 60%, showing strong topline engagement from players.  
• On a more granular level, nearly half of the players who engaged with the features  deposited larger amounts and deposit frequency was 30% higher. 
• Players’ lifetime values were also up: average revenue per user (ARPU) was up 70% for 50% of those who engaged with the gamification features and the GGR they generated increased by more than 60% compared to non-participants.

Full integration 

One of the reasons our Motivational Engineering technology is successful is because it is fully integrated throughout our Player Account Management system and delivers a comprehensive gamification solution that produces impressive GGR, LTV and ARPU returns for our partners.

This performance is the result of this seamless integration with our in-house platform, which includes our robust back office, dedicated games studio, payment gateway, and solutions tailored for both retail and online environments.

Changing mindsets for the digital age  

We often hear that many operators and suppliers, including many of the best-known brands in our sector, rely on tech that is outdated and not up to the requirements of the new digital age.  

This means there is a great deal of legacy technology operating in the industry and this materially impacts its ability to deliver the cutting edge solutions that directly impact your bottom line as an operator. So as an iGaming supplier to operators worldwide, how does Soft2Bet address these issues?  

• Transformational: Soft2Bet turns challenges into opportunities through tech innovation. Our platform is based on agile and modular microservices such as a payment gateway, bonus engine, GSP gateway, enhanced affiliation and marketing tools, CRM tools, and, as a key advantage that is unique to Soft2Bet, our proprietary Motivational Engineering gamification engine, which greatly enhances gameplay and boosts revenues.  
• Changing a conservative mindset: As an industry, online gambling is actually very conservative and many operators, suppliers, startups or consultants often make the point that this mindset needs to change. 
• Outdated platforms: Many of the platforms’ frameworks are outdated, non-scalable or have serious tech issues such as being monolithic, full of old templates, manual bonusing tools or an inability to integrate new features quickly. 
• Keeping up with trends: Technology plays such a key role in our sector that we must keep up with B2B and B2C trends, such as new channels, gameplay niches and combining mobile casual gaming with real money gaming. 
• Rewarding journey: In many ways, gamification is an ongoing journey. It includes implementing a tech revolution that harnesses the capabilities of microservices, AI, web3, casual gaming or new channels. It can take time and resources to complete, but the rewards are significant.  

Motivational Engineering in practice

The Soft2Bet products that feature our gamification tools include Bonus Crab, a real time claw machine with toy prizes that can be converted into bonuses and Betinia Stadiums, a highly localised gamification engine that links engaging sports with stadium building in different virtual cities. 

City Builder type of game, our top solution, combines a Roman city builder with an online casino experience, while our latest feature BattleSlot is a next-level gamification engine that combines online slots with a card game and enables players to capture new territories by winning slots battles and receive bonuses for each win. 

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