Soft2Bet

Peter Christian Noer has been appointed as the regional manager for the Nordic markets at casino and sportsbook platform provider Soft2Bet.

The appointment follows what is praised as “an impressive spell” as the company’s country manager for Sweden, with new responsibilities to include helping Soft2Bet continue to grow its footprint in the key territories of Sweden, Norway and Finland. 

Boris Chaikin, CEO at Soft2Bet, said: “We are delighted to announce the appointment of Peter Christian Noer as our regional manager for the Nordic markets, which remain a key area of focus for us as we maintain the expansion of our international reach.

“Having performed impressively as our country manager for Sweden, we have no doubt that Peter will continue to play a key role in helping us succeed in the Nordic territories and beyond.”

Galaxy Gaming

Galaxy Gaming, the developer and distributor of casino table games and technology, has announced that Paul Omohundro has joined the company in the position of vice president of business development.

In the position, Omohundro will be responsible for expanding the company’s business through exploring new markets and discovering innovative products and services to further provide value to casino clients.

Todd Cravens, Galaxy Gaming president and CEO, noted: “Paul’s addition to our team will focus on new markets and new products. These new markets include land-based casinos as well as igaming, the fastest growing part of our business. We have a number of new product and market opportunities, and Paul will drive these to commercial success.”

MGA Games

MGA Games has announced the addition of four new members to its staff roster, each of which is charged with aiding the company its growth and developmental strategies.

The additions come from the MGA Games Academy, which the online casino developer says “was born to promote and attract talent to the gaming sector and is meeting all expectations”.

Joan Sanahuja, founder and CEO of MGA Games, stated: “We continue to grow in every way. We are expanding into new markets, creating new products, and also recruiting more staff.

“We are proud to think that we have the opportunity to employ, empower and retain talent, undoubtedly a valuable resource and one of the main assets of our company.

Salsa Technology

Josh Tromans-Jones has been recruited by Salsa Technology as chief technology officer, where he will be charged with building on the business’ expansion drive.

Key responsibilities for the company will focus on continuing the development of the proprietary platform, delivering the roadmap and leading the business’ expansion into regulated markets from a technology perspective. Tromans-Jones will be based in Spain.

Peter Nolte, Salsa Technology’s CEO, commented: “Josh is a superb addition to our Salsa team as he brings a wealth of experience of various regulated markets, both inside of Europe and out.

“He will play a vital role in maintaining our position as an industry leader and delivering on our roadmap. It is vital that we continue to have the technology to meet these changing requirements of the industry quickly and efficiently.”

Better Collective

Better Collective has strengthened its team after naming Anders Crillesen as its new head of PR & communications.

In his new role, he will take responsibility for overseeing the company’s global corporate and product communication strategy, with an aim of enhancing Better Collective’s communication initiatives toward responsible gambling.

Crillesen said: “I’m thrilled to join Better Collective and become part of its innovative company culture. Better Collective has been on a fantastic journey since the company was founded in 2004 and is strongly positioned globally following a targeted acquisition and internationalisation strategy.

“I look forward to leveraging my PR and corporate communications experience in an entirely new context, to support Better Collective’s continued growth and build visibility around its responsible gambling initiatives.”

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Pragmatic Play – Aztec Bonanza

Be transported to the land of the Aztecs as content provider Pragmatic Play challenges players to try and unlock the totem jewel in the 5×6 Aztec Bonanza.

At first, four corners of the reels are covered in stone. These are opened through cascading wins, with two consecutive ones unlocking a separate corner of the reels and increasing the win potential.

As more corners are cracked, other features are triggered, with each section unlocked freeing another level of the totem to the right of the reels.

If the totem is freed from its chains completely, the free spins mode is activated. When the full grid is unlocked, players can enjoy up to 7776 different ways to win.

“Aztec Bonanza offers a thrilling experience for players, combining tumbling wins, unique features and an ever-expanding reel layout to give the best opportunity possible to claim huge wins.”

“Aztec Bonanza’s proven theme, fast-paced gameplay and lucrative win potential gives it all the ingredients needed to be another standout hit in the Pragmatic Play slot portfolio.” – Melissa Summerfield, chief commercial officer at Pragmatic Play.

MGA Games – CSI Miami

Now available to online casino operators in Spain, CSI Miami, which first premiered in 2002, is the latest igaming entrant from MGA Games.

The title comes complete with the authentic rights of the stars from the famous American series that appear in all the audios with their original voices in Spanish.

In CSI: Miami, mini-games will play a fundamental role and will be key to guiding the team of Horatio Caine in the police investigation. To participate in the mini-games, the users will have to unlock them one by one: Las Pistas, La Huella, El Laboratorio and Arresto. Only then will they move closer to solving the case.

“At MGA Games we are characterised by constantly devising new products with new and popular themes that excite online casino users, which translate into high profitability for operators. Passion and motivation lead us to work daily on the conception of new productions, and are what make the big market operators trust us.” – Joan Sanahuja, CEO of MGA Games.

Relax Gaming – Mega Masks

Mega Masks are reawakened in this 5-reel, 41-fixed pay line slot, with players travelling into the Guatemalan jungle in search of big prizes

The free spins round is triggered when three bonus symbols fall on reels one, three and five, releasing fireflies onto the game screen to clear artifacts on the vines which separate each reel.  Once five have been cleared, the two adjacent reels join together, boosting chances of adding even more free spins to the initial 10 awarded.

A glowing mega bet stone stands beside the game screen which allows players to increase the frequency of the mega symbol feature. Depending on the level selected, the mechanic can remove five or nine artifacts before the free spins bonus begins.

“Mega Masks’ enticing theme is expertly crafted with top quality graphics and a gameplay that will keep players engaged over longer session times.

“Mega bet offers a level of customisation which will attract a broad range of audiences with different playing preferences. Combined with the slot’s free spin and win potential, Mega Masks will make a valuable addition to our operator partners’ portfolios.” – Simon Hammon, Relax Gaming’s CPO.

Nolimit City – Barbarian Fury

The Malta-based studio has showcased its latest title, taking inspiration from the sixth century where “only the fittest would reign supreme”.

Barbarian Fury reintroduces the studio’s xNudge mechanic on a 4×5 reel frame, with a 25-pay line set. With features such as, ‘xNudge Roaring Wilds’, nudging wilds that increases a multiplier with every nudge, ‘Barbarian Respin’, a second change with a minimum of three locked high-paying symbols and the main free spins bonus, ‘Fury Spins’, that combines the two features to deliver some massive potential.

“Back to the roots where xNudge really begun with a nudge filled video slot in a blazing cold environment where the fire and wins will keep you warm. The innovative nudge mechanic to start off the Fury Spins is just as thrilling in main game as when you buy the feature – expect your blood to chill from the suspense.” – Per Lindheimer, product owner at Nolimit City.

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As a result of the agreement, MGA Games’s portfolio, which includes player favourite titles such as Robin, Champion, Bicho Farm and Bikers, will now be integrated with Iforium’s market Gameflex aggregation platform thus greatly extending its Spanish and LatAm focused offering.

Phil Parry, CEO of Iforium, stated: “The Spanish market needs no introduction, while LatAm is going live at a rapid rate as markets regulate. We see this deal as the ideal approach for ensuring our operator partners are able to offer some of Spain’s best gaming content. 

“We are thrilled to be working with a highly innovative developer such as MGA Games and look forward to a long and productive working relationship.”

The move builds on Iforium’s ambitious plans to continue its expansion across Spain and LatAm in 2020 and beyond as regulation spreads across the region with more countries creating legislative iGaming frameworks. 

José Antonio Giacomelli, MGA Games General Manager, added: “The agreement offers an excellent collaboration opportunity for both parties: the quality and profitability of MGA Games’ products also fits perfectly with Iforium’s commitment to users, which focuses on regulated markets and complies with an ever-strict quality framework.”

The announcement follows on from a recent strategic agreement between Iforium and online slots developer Green Jade Games which saw the platform provider further boost its comprehensive content catalogue.

The platform-to-platform collaboration will now see Green Jade roll out titles including Hammer of Fortune, Spin Bet Station and Coin Flip Deluxe through Iforium’s Gameflex platform. The partnership will also see a significant scaling to Green Jade’s distribution via Iforium’s portfolio of casino brands.

Commenting on the deal, Parry added: “We’re delighted to partner with Green Jade Games, one of the rising stars in the casino games market. Famed for their innovative titles and stellar team sheet of industry professionals, we have no doubt their games will prove to be an instant hit with our operators.”

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In both deals, Solverde.pt has gained titles from each supplier’s product portfolio, gaining an initial batch of 25 slot titles from Endorphina as well as MGA Games’ complete catalogue of igaming content. 

Integrating titles from both studios has achieved a significant milestone for Solverde.pt as it becomes the first online casino in Portugal to host over 2,500 games on a single platform. 

Sérgio Pascoal, Director of R&D at Solverde.pt, commented: “The 2500 games on a single platform are a fundamental step for the company, which reinforces its leadership position in the sector. 

“The collaboration with studios MGA Games and Endorphina allows us to lead in Portugal with an offer of innovation and excellence. Notably, MGA Games has a portfolio of 100 titles, created with HTML5 technology, that stand out for their graphical quality, and Endorphina made history by being the first company to develop a game entirely powered by AI, demonstrating its dedication to pushing the boundaries of creativity and technology.”

Through the partnership with MGA Games, Solverde will benefit from the studios series of slot releases that feature popular figures of Portuguese culture, including ex-footballer Paulo Futre. 

Javier Lanfranchi, Sales Director at MGA Games, stated: “The studio is confident that our slots will impress Solverde.pt players, as well as make them feel the true thrill of the game. We share a passion for entertainment and reflect that by delivering top-notch, high-value content to operators.” 

Meanwhile, Endorphina’s initial offering of 25 slot releases features slots such as Glory of Egypt, Book of Vlad, Dynamite Miner and Fisher King.

Jonathan Martini, Senior Sales Manager at Endorphina, added: “By offering the state-of-the-art games of Endorphina, exclusively for Solverde.pt, we aim to provide a unique and exciting gaming experience that reflects both companies’ unwavering pursuit of innovation.”

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Tapping into audiences of a ‘leader’ in the Italian gambling scene, MGA Games has integrated a selection of slot releases into the operator’s online casino and gambling machine services. 

Through the partnership, Lottomatica players will gain access to a selection of the Spanish supplier’s slot titles such as Lo Stregone Megaways, Samantha Fox, Conquest of Vichingi and Onda Fortunata.

However, MGA Games has laid out plans for ‘new Megaways and five-reel slot games’ to be added to the deal ‘in the coming months’. 

Javier Lanfranchi, Director of Sales at MGA Games, commented: “We are confident that our localised slot games will impress Lottomatica players and make them feel the true emotion of the game. We share a passion for entertainment, and we reflect it by offering top-notch content, of great value to operators.”

Italy has been a recent focus of several industry suppliers, with Stakelogic Live securing its Italian debut by forming an alliance with Planetwin365 and Play’n GO offering slots to William Hill’s Italian online casino players. 

The Italian government announced last month that it had approved the terms of the Ministry of the Economy and Finance’s proposed Reorganisation Decree, which aims to launch a regulatory evaluation into the nation. 

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This will see the igaming studio initially integrate a range of 18 games within the operator’s platform, with an additional suite set to follow during the coming months.

Javier Lanfranchi, Sales Director at MGA Games, commented: “This partnership allows us to reaffirm our position as a leading content provider in Spain and is an opportunity to take advantage of the synergies with Casumo for our expansion into other markets, which brings us even closer to our international objectives”.

Under the terms of the agreement, Casumo, which also boasts operations in the UK, Sweden, Ontario and a range of other jurisdictions, will offer players an array of online casino titles.

Among those to be gained are Mina de Oro Plus, Gnomos Mix, Mireia Lalaguna Reina del Hielo, Popeye Cazatesoros, Chiquito 2 Condemor al Rescate, Cañita Brava, La Taberna, Aurah Ruiz Diosa Jade, Mask Singer, Lejano Oeste, Gemma Mengual Capitana Nemo, RF El Habanero, La Voz, Tesoro Pirata Plus, 777 Caliente Megaways, Makoke Caza-Espíritus, Samantha Fox Arcade and Sofía Cristo Misterio en el Circo. 

In addition, the online casino and sports betting operator will also swell its roster further still, with additional integrations to come during the weeks and months that lie ahead. 

“At Casumo, we are thrilled to announce our collaboration with MGA Games. This alliance demonstrates our commitment to providing an exceptional gaming experience for our players in Spain,” added Mark Busuttil, Chief Product Officer at Casumo.

“At Casumo, we are committed to innovation in online entertainment. By joining forces with MGA Games, we are confident that our players will enjoy a more diverse and entertaining experience.”

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Through the deal, Portuguese players will receive “carefully selected” titles that are “engaging, dynamic and localised” from SkillOnNet partners that are part of global brands.

The games from the four providers will be added to BacanaPlay, which has become a “household brand name” in the country since launching in October 2020, bolstered by an extensive TV marketing campaign.

“Leander Games, MGA Games, No Limit City, and Wazdan are creating some of the most interesting and cool content in the online gaming space right now and that really fits the BacanaPlay vibe,” commented Jani Kontturi, Head of Games at SkillOnNet.

“MGA Games has an existing presence in Portugal and has already based some games around Portuguese celebrities. Meanwhile, Wazdan has been wowing us for years with the mind-bending unique Hot Slots features, as has No Limit City with its cool, edgy games and xMechanics.

“And we know that Portuguese players will love the titles from Leander Games, which has always dared to be different. This is a content boost that will cement BacanaPlay as one of Portugal’s top online casinos.”

Recently, Javier Lanfranchi, Sales Director at MGA Games, said the provider was “delighted” with bringing a host of slot releases to casino players in Portugal.

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The brand, a subsidiary of SkillOnNet, will offer its Portuguese player base a host of slot releases from MGA Games, including the supplier’s Portuguese Celebrities series of slots that target a Portuguese audience. 

“We are delighted to announce this new agreement, and bring our products to one of the main casino operators in Portugal,” commented Javier Lanfranchi, Sales Director at MGA Games.

“The alliance with SkillonNet, and BacanaPlay comes after MGA Games titles were launched with the well-known Spanish brand, PlayUZU, also from SkillOnNet. We are convinced that this association will consolidate the presence of both companies in European markets”.

Amongst MGA Games’ assortment of Portuguese-tailored content is the company’s selection of slots that use Portuguese stars as main characters, such as Beatriz Moniz Estaca Prateada and Joana Araujo Capita da Sorte. 

Additionally, more traditionally-themed slot releases will become available to BacanaPlay, including Mina de Ouro Plus, Feiticeiro do Fogo Megaways and Campeao do Boxe Megaways. 

SkillOnNet Head of Games Jani Kontturi added: “We are thrilled to add the amazing localised content from MGA Games to our ever growing game portfolio in the Portuguese market. 

“They have shown us already in Spain how strong their games can be and we believe they will perform similarly well just west of the border.”

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This comes as the studio stresses a prime objective to “continue offering online casino operators unique productions”, with this aiming to be achieved alongside what is hailed as “one of the main operators in the country”.

Currently, the Entain brand can access an array of MGA’s games, including titles such as A Mina de Ouro, Deus dos Mares, Paulo Futre, Sandro Rey, Samantha Fox, Dream 3 Team, and Popeye Caça-Tesouros.

Javier Lanfranchi, Sales Director at MGA Games, commented: “We are sure that our localised slot games will impress Bwin.pt players making them feel the true emotion of the game. 

“We share with Bwin.pt the passion for entertainment, and reflect this by offering top-quality content of great value to operators”.

This becomes the latest commercial tie-up to target Portugal that has been inked by the company, with an alliance struck with Caravel Entertainment earlier in the year that was also tasked with gaining growth across the country.

This year has seen MGA Games enter into an array of similar such agreement targeting an array of jurisdictions, which these including the Peruvian market through Olimpo.bet and various African nations via Premier Bet.

This latter partnership saw the group’s offerings go live in online casinos in Cameroon, Congo, DR Congo, Ghana, Nigeria, Senegal, Chad, and Zambia.

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The link-up with NG Gaming will see the supplier expand its offering of digital content via the placement on Olimpo.bet. This will include over 200 products, ranging from video bingo games, slots and table game products, such as roulette. 

Javier Lanfranchi, Director of Sales at MGA Games, noted: “One of the aspects that our customers value the most is our varied portfolio of products. They all come with exciting features and create memorable online gaming moments.

“We are convinced that it will be a profitable collaboration for casino Olimpo.bet and will help significantly to increase its reach in the market. With this new alliance, we will continue to expand our influence in Latin America and our presence in the Peruvian market. 

“In recent years, the igaming sector in Peru has experienced strong growth, and we are proud to be part of the online gaming scene in this country.” 

This partnership continues MGA Games’ push across the globe since the turn of the year. Kicking off where it left off in 2022, the supplier recently enhanced its digital footprint to flour continents after its range of titles went live on Premier Bet platforms across various African nations. 

Most recently, the firm inked a deal with Caravel Entertainment in a deal that spread its brand identity across Europe. This saw MGA strengthen its standing in Portugal and offer its catalogue via Caravel’s Moosh platform. 

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