The podcast begins with a shared discussion between three representatives from Yggdrasil: CEO Fredrik Elmqvist, chief of global marketing operations Bjorn Krantz and head of product and programmes, Stuart McCarthy.

Alongside the podcast host Stewart Darkin, they were joined by AvatarUX managing director Marcus Honney and Mitri Wiberg, executive producer at Peter & Sons LLC. 

McCarthy kicked off the discussion by addressing the evolution of the YG Masters programme, and how it all stemmed from a plan to drive “greater relevance” for Yggdrasil.

He began: “The kick off point, which is more or less three years to the day, was when I joined the organisation. Fred reached out to me with this vision that he wanted to achieve. I had previously been working for another company in aggregation and had an understanding of the mechanics, how aggregation was working and how we thought we could do better. 

“Fred reached out and explained that he had this idea about driving greater relevance for Yggdrasil, expanding our portfolio, looking at how we can bring on new flavours of game content onto the platform. That was the inception of the programme really.

“We had this idea that we would be building game content, creating game engines on our side and then working with a small number of studios, delivering everyone to market with our boost tools.”

Reflecting on the influences behind creating the YG Masters programme, Elmqvist placed a focus upon innovation and creativity. He explained that, similar to the creation of Yggdrasil – a topic covered in the first episode of What’s Up Ygg – the company wanted to “do things differently” from anything else available in the market.

“We saw that there was a lot of creativity coming from all different angles, and we knew that there was an appetite for a lot of content,” he added. “We knew it would be difficult to increase the production and scale in a way that would be able to meet the growing demands from the market. 

“We said to ourselves ‘we have nimble technology, we can build something here that’s more scalable and more competitive’. 

“In the previous episode, I spoke about how we started Yggdrasil – and I thought we should take a similar approach to aggregation. I wanted to do things differently from what’s already out there. So we identified what can bring a lot of value for the entire chain, what would be of value to studios and our customers. That was the go-to-market starting point. 

“But to take the programme to the next level, we needed to do some further innovation with regards to technology in order to reshape YG Masters – something which would bring more value and more intellectual property.”

One of the key benefits of the YG Masters programme, according to Krantz, was the opportunity to benefit from a business of scale. 

Taking into account the changes in market dynamics, Krantz highlighted that many operators are now looking for differentiation within their games offering – something which he believes is possible through the YG Masters programme.

He said: “When we are talking to the customers across various different global markets, we know that market dynamics have changed a lot in the past few years. Now operators are looking for more relevance in the content that they have; they want to have more differentiation in their portfolios. 

“I think that the scale of operations here is also important because if you look at the regulatory side of the business and the cost of operating, a business’ scale is everything. The YG Masters programme enables us to offer that scale to partners which is very efficient.”

Talk soon turned towards some of the partners of the YG Masters programme, and their experiences of working with Yggdrasil. And for Honney, working with the supplier has helped drive a level of exposure which has meant people are now recognising AvatarUX as an individual studio. 

Discussing the reasons behind their partnership, he said: “From our point of view, I think we were the second one to join the party if you like. We joined for a lot of the reasons that both Fred and Stuart have already mentioned. But on top of that, it does also help that we knew the individuals involved, there was a relationship there already – we’ve seen each other through different situations. 

“But from a studio point of view, I’ve got to be able to take the emotion out of these relationships and be honest to the investors that we have in our company. We want to make sure that we go to the right partners because we’ve got a good portfolio of games.

“So having a programme like YG Masters with the mechanics and structure that was already in place meant that we didn’t need to worry about licensing or distribution – both of which are a huge cost to us, especially as a newer studio.

“If you look at the kind of revenues that we’re generating now compared to last year, it’s chalk and cheese. All of a sudden, people are noticing us and it’s given us an opportunity. Ygggdrasil has given us a level of exposure and people are starting to recognise us as an individual studio.”

Watch the full podcast here.

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The supplier’s game portfolio reach in the UK will be expanded following its integration into the White Hat Gaming network, which is a Light & Wonder aggregation partner. 

Via its PAM gaming platform, White Hat Gaming powers several platforms in the UK online casino market, including PlayZee.com, CaptainSpins.com and Casimba.com.  

“We’re huge fans of Peter & Sons’ work, which is why we’re thrilled to go live with their portfolio on our network,” commented Jamie Lees, Head of Content at White Hat Gaming.

“Their games break the mould and are unmatched when it comes to humour and storytelling. Our platform boasts an amazing range of games from 130 top providers, but none of them are quite like Peter & Sons.”

Peter & Sons titles available on the White Hat Gaming network include Barbarossa, Xibalba, Wild 1, Voodoo Hex, Muddy Waters and Barbarossa Revenge. 

Yann Bautista, Founder and Commercial Director at Peter & Sons, added: “The deal with Light & Wonder was a major milestone for Peter & Sons and going live with White Hat Gaming is the first phase in this exciting new chapter. 

“White Hat Gaming is a major player in the industry in the UK and globally, and we believe this collaboration is a win-win for both our companies.”

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At the heart of the partnership is titles such as Barbarossa, and the soon-to-be released title Steamworks: The Workshop. 

Adam Newnham, Commercial Operations Manager at 32Red’s parent company Kindred Group, said: Peter & Sons is an extremely exciting studio who are not afraid to push the boundaries and experiment with strikingly original, even avant garde ideas. The result is that each game is a work of art, and we can’t wait for our players to experience them at 32Red.” 

The deal comes off the back of a global distribution partnership with casino supply giant Light & Wonder, announced earlier this month. 

Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “32Red and its parent, the Kindred Group, are major tier one operators in key regulated markets, and so this deal is another major milestone in the Peter & Sons story. We’re looking forward to enhancing this partnership by providing groundbreaking content for years to come.” 

In a recent interview with CasinoBeats, Bautista also painted a positive outlook for the future of Peter & Sons and the group’s expansion opportunities.

He emphasised that “when it comes to global expansion, direct integration is always our preferred route, as it allows for greater control and customisation.

“However, direct integration can be a slow process and isn’t always feasible, especially in rapidly changing markets. 

“For this reason, partnerships with aggregators are often the best option for quick and efficient expansion, enabling us to reach a wider audience faster while maintaining compliance across multiple regions.”

He also detailed an insight into what the future pipeline could comprise for Peter & Sons in continuing to look back on the year that was, with segments beyond the traditional slots scene more than a possibility.

“Notable releases this year include the highly anticipated sequel Barbarossa Revenge and Muddy Waters, both of which have received very positive market responses,” he comments. 

“We’ve also expanded our offerings beyond traditional slots, venturing into new game types such as scratch cards and instant games to reach a broader audience.

“This year saw the launch of high-profile titles, while our upcoming releases are generating significant anticipation with their unique style and innovative mechanics.”

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With sights firmly set on further progress as we quickly hurtle towards the turn of the year, Commercial Director and Founder Yann Bautista is keen to stress that this will purely be undertaken via an ambitious but balanced and adaptable approach.

However, any future endeavours will be evidence of the correct steps previously being taken to correctly position the studio for further success, with the current year serving as a prime example of this.

A strategic investment made by SkillOnNet into the company during the early stages of 2023 served as the perfect springboard for Peter & Sons, Bautista reflects. 

“This investment from SkillOnNet marked a turning point, allowing us to acquire our own platform and operate independently,” he says. 

“This acquisition provided us licences across key regulated markets, including the MGA, UK, Sweden, Denmark, Spain, Portugal, Greece, Ontario, New Jersey, Peru, Brazil, and Argentina, positioning us for expansive global deployment.”

“…partnerships with aggregators are often the best option for quick and efficient expansion”

Furthermore, team expansion and development capabilities have enabled the group to meet growing demands and enhance production capabilities, while a slight commercial shift saw a focus placed on aggregator alignments to gain ground on a global basis.

Despite this, Bautista keenly expresses that the alternative route is still favoured for a number of reasons, but is one that can often prove to be unviable when attempting to keep pace within a fast moving industry.

“When it comes to global expansion, direct integration is always our preferred route, as it allows for greater control and customisation,” he continues. 

“However, direct integration can be a slow process and isn’t always feasible, especially in rapidly changing markets. 

“For this reason, partnerships with aggregators are often the best option for quick and efficient expansion, enabling us to reach a wider audience faster while maintaining compliance across multiple regions.”

An aggregation focus saw partnerships alongside the likes of Hub88, Playtech, IGT, Light & Wonder, Relax, Betconstruct, EveryMatrix and Octavian Labs, to name a few, which delivered launches across European markets such as the UK, Denmark and Italy. However, Peter & Sons notes that its interests spread beyond merely being a one continent approach. 

“We’ve also expanded our offerings beyond traditional slots, venturing into new game types such as scratch cards and instant games”

“Our compliance team has been pivotal in helping us secure licences in key markets,” he explains. “In North America, we’ve obtained licences in Ontario and New Jersey, with plans to secure additional licences in the region. In South America, we’ve successfully entered Peru and Argentina, and we are now finalising our licence in Brazil. 

“In Southern Europe, we are expanding our presence in Italy and are actively growing in a number of key markets. These strategic moves are positioning us for sustained growth across critical global markets.”

Moving on, Bautista touches upon what the future pipeline could comprise for Peter & Sons in continuing to look back on the year that was, with segments beyond the traditional slots scene more than a possibility.

“Notable releases this year include the highly anticipated sequel Barbarossa Revenge and Muddy Waters, both of which have received very positive market responses,” he comments. 

“We’ve also expanded our offerings beyond traditional slots, venturing into new game types such as scratch cards and instant games to reach a broader audience.”

Adding: “This year saw the launch of high-profile titles, while our upcoming releases are generating significant anticipation with their unique style and innovative mechanics. 

“North America is also on our radar, with plans to enter New Jersey soon as part of our broader expansion strategy”

“In terms of recognition, we have been nominated in most of the major game awards, winning several categories at the MiGEA Awards and earning Best Casino Slot Provider for Wild Wild Fishing Mr First at the Betconstruct NFT Arena Awards. 

“Additionally, we took home Silver at the SBC Awards and received multiple nominations, EGR, CasinoBeats, Slotwise etc, highlighting our expanding impact and presence in the industry.”

Subsequently, Bautista presses on by looking at what the future could hold. Gazing into his crystal ball, the Peter & Sons Commercial Director and Founder discloses that the studio could be set to announce its arrival across a slew of global jurisdictions.

“Looking ahead, we are actively focusing on expanding into other Southern European markets,” he states. 

“These regions offer significant growth opportunities and align with our strategy to strengthen our presence in regulated European markets. Additionally, we’re targeting key regions in South America, with Brazil being a top priority, due to its rapidly growing gaming sector. 

“North America is also on our radar, with plans to enter New Jersey soon as part of our broader expansion strategy.”

“Our expectations are high for each new game, but we understand that actual outcomes can vary”

Earlier in the year, Bautista spoke to CasinoBeats and waxed lyrical about the potential of the studio’s roadmap through the remainder of the year. 

Among those singled out for particular praise were Barbarossa Revenge, Steamworks, Muddy Waters and Greedy Alice, however, Bautista remains bullish when assessing how Peter & Sons will build on from the turn of the year.

“We’ve already set our roadmap for 2025, though we always leave room to build on successful releases,” he concludes. 

“Our expectations are high for each new game, but we understand that actual outcomes can vary. For established titles like Barbarossa, we’re confident in building on its prior success. 

“For others, we take a ‘wait and see’ approach—observing player uptake and performance before making further development or expansion decisions. This balanced strategy allows us to be both ambitious and adaptable, responding to what resonates most with our audience.”

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As a result of the integration, Octavian Lab will offer Peter & Sons access to its roster of operator partners with the studio set to gain exposure through brands such as Entain-owned Eurobet, Snaitech, Sisal and Betfair.  

Yann Bautista, Founder and Commercial Director at Peter & Sons, commented: “Our games have already proved popular in Italy, so to move forward with a really big player like Octavian Lab was the next logical step. 

“Italy is a very exciting market that has doubled in size over the last seven years, and we’re thrilled to increase our reach significantly through this deal.”

The deal will grow Peter & Sons’ impact in Italy by increasing the visibility of its slot titles such as Barbarossa, Dragon Blox, Peter Hunter and Muddy Water. 

Emanuele Nocentelli, CEO at Octavian Lab, praised the deal, stating: “Our platform powers some of the biggest names in Italian gaming, and that means we always want leading-edge content. Peter & Sons are a breath of fresh air. 

“There’s no one reimagining casino gaming quite like Peter & Sons, and the result is a portfolio of inventive and unparalleled games that have a unique power to delight.”  

Peter & Sons realised its first activation in partnership with Octavian Lab last week by offering its slot releases to Eurobet. 

Alfredo Melloni, Gaming Director at Eurobet, added:  “We are excited to launch Peter & Sons’ innovative games into our portfolio. Their commitment to quality and creativity aligns perfectly with our mission to deliver exceptional gaming experiences to our customers. 

“We believe this collaboration will enhance our offering and further cement Eurobet’s position as a market leader in Italy.”

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After informing viewers on the journey Peter & Sons has taken from land-based production to online gaming, Bautista launched into the 5×3 reel slot that offers 243 ways to win and a maximum win worth x30,000 the player’s bet, explaining how Yggdrasil’s DoubleMax feature provides “a very nice tempo” for the series. 

“We have done this with different games, and it’s a stair multiplier basically. I think the feature itself is very attractive, and it gives a tempo to the game that is very nice,” he said. 

“But it’s not just that feature. We always try to bring in something new into the game. In this case, we’re talking about a ways game, rather than a paylines game, and of course it’s a cascade game. Then, we implement other features that work well with the original mechanic (DoubleMax), like the multiplier jump, where all of a sudden you can jump from x2 to x16.”

On revamping the studio’s previous Barbarossa release for this sequel, Bautista explained the importance of taking in player feedback and making tweaks towards their preferences, while remaining loyal to the original title. 

“We tried to be loyal to the original game because I think that’s what a player expects from a sequel. So we listened to the players and we tried to bring what they were asking us for, which was increasing a little bit of the volatility and increasing the win potential as well, from x20,000 to x30,000.”

Bautista then went on to explain how the Barbarossa series appeals to constantly shifting player preferences, stating that the initial title was “one of the best performing games, if not the best performing games we have”. 

“I have to say that Barbarossa, first of all, was one of the best performing games, if not the best performing game we have. So we already have a base of loyal players. 

“When we made the sequel Barbarossa Revenge, the idea was to give these players something new. The game has been out there for one year and we are talking about returning players. The game is very retentive. 

“And we thought, okay, let’s give them what they want. Let’s give them something else. But as Barbarossa already has a loyal base of players. So this is, I would call it, a gift for them.”

To hear Bautista explain how the studio produces unique art concepts for each title, as well as the potential for Barbaroosa to become an even bigger series, click here to watch the full interview. 

The post Beyond the Reels: Delivering ‘something new’ with Barbarossa Revenge appeared first on CasinoBeats.

The integration will allow Peter & Sons to extend the reach of its slot releases in regulated markets across the globe, making them available to Light & Wonder’s network of operator partners. 

Praising Peter & Sons’ slot portfolio, Steve Mayes, Senior Director of Partnerships at Light & Wonder, said: “We are thrilled to welcome Peter & Sons to our aggregation platform. Their games are truly exciting, offering unique themes and gameplay that stand out in the market. 

“Their commitment to quality and creativity aligns perfectly with our mission to provide the best gaming content to our clients. We believe this partnership will bring significant value to our network of operators and their players.”

Light & Wonder’s affiliated operators will benefit from the partnership by gaining access to Peter & Sons slots such as Barbarossa Revenge, Evil Devil, Mutagenes, Sands of Destiny and Gunpowder. 

Maor Nutkevitch, CEO of Peter & Sons, added: “We are excited to work with Light & Wonder, a leader in the igaming aggregation space. This collaboration allows us to expand the distribution of our games, enabling us to showcase our innovative portfolio to a broader audience and provide players with an unparalleled gaming experience. 

“We look forward to a successful collaboration that will drive growth and success for both companies.”

The deal with Light & Wonder will see Peter & Sons extend the reach of its slot portfolio beyond the regulated markets it has entered via gaining supplier licences, such as the UK, Ontario, Denmark, Italy, Buenos Aires, Spain and Malta. 

In addition to these markets, the slot developer has also outlined plans to enter further North American markets, stating within the Light & Wonder announcement that it “will soon be entering regulated states in the US”. 

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The integration will be carried out by Peter & Sons’ proprietary platform, bolstering the CasinoEngine service by allowing its affiliated operators access to the studio’s roster of in-house slot titles. 

In turn, Peter & Sons will gain increased visibility for its slot releases, reaching more operators across the industry via EveryMatrix’s third-party offering, which currently consists of over 29,000 games. 

Stian Enger Pettersen, CEO of Casino, EveryMatrix, said: “Peter & Sons’ games are known for their innovative design and captivating gameplay, and we’re delighted to integrate their content into our CasinoEngine platform.

“With more than 29,000 titles available across our aggregation network, CasinoEngine continues to offer the world’s most extensive games library. We’re confident that Peter & Sons’ titles will be a hit with our clients and their players, and we look forward to a long and successful partnership.”

As a result of the collaboration, CasinoEngine’s partners will be able to add Peter & Sons slots – such as Barbarossa, Book of Books, DragonBlox and Sands of Destiny – to their casino lobbies. 

Yann Bautista, Commercial Director and Founder of Peter & Sons, commented: “We’re thrilled to extend our partnership with EveryMatrix, one of the most respected names in the igaming industry. 

“Their CasinoEngine platform is a content powerhouse, and we’re excited to see our games reach an even broader audience through this partnership. This collaboration is a testament to our commitment to delivering high-quality, engaging content to players worldwide.”

EveryMatrix recently announced a potential move to bolster its own content production by acquiring Swedish slot supplier Fantasma Games, with the firm’s SEK 59 (€5.21) per share bid requiring a 90% shareholder approval rate to be completed.

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Evil Devil, a 6×7 high-volatility game that features up to 117,649 ways to win, is the latest in a string of releases that are causing internal optimism, with Commercial Director Yann Bautista outlining a number of standouts that players should look out for.

In addition to the above, elaboration is offered on just what this latest launch comprises, challenges associated with Peter & Sons’ approach to slots design, if we are witnessing an increasing demand for buy features, and much more.

CasinoBeats: Peter & Sons has a healthy mix of styles evident within its slots catalogue. What challenges does sticking to what seems to be a strategic path such as this entail?

Yann Bautista: The challenge of maintaining a consistent style is ensuring we stay true to our identity without repeating ourselves. Each game needs to feel fresh and innovative, while still being recognisable as a Peter & Sons title. 

It’s a delicate balance – bringing in new mechanics, themes, and narratives, while also meeting the expectations of players who love our games. 

This approach requires careful attention to both market trends and our internal vision, making sure we push boundaries creatively without straying from what makes our games unique and engaging.

CB: What was the inspiration behind Evil Devil, and how do you believe that it complements your gaming portfolio?

YB: Evil Devil was inspired by the idea of merging dark, supernatural themes with a fun, energetic vibe. We didn’t want to make something overly serious or intense; instead, we aimed for a playful spin on the ‘hellish’ theme. 

The game’s fiery visuals and thrilling mechanics strike a balance between suspense and lighthearted fun, which fits perfectly within our existing portfolio. 

It allows us to explore edgier territory while maintaining the quirky, distinctive style that players recognise in all of our games. Evil Devil adds a fresh dynamic that keeps our offerings diverse and exciting.

CB: Various elements have been implemented within both the base game and free spins modes. Could you talk us through these and why you believe they will resonate with players?

YB: In the base game, Evil Devil brings a lot of excitement with its 117,649 ways to win and sticky respin feature, which keeps the winning symbols in place while the others respin. This gives players a second chance to improve their payouts on each spin, creating a fast-paced and rewarding experience. 

In the free spins mode, things ramp up even more with skull multipliers and power splits, which increase the chances of landing big wins. The variety of features ensures that players stay engaged and always have something to look forward to, whether they’re aiming for smaller wins or waiting for that huge payout in the bonus rounds. 

The buy feature is particularly appealing to players who don’t want to wait for the free spins to trigger, giving them direct access to the game’s most thrilling aspects.

CB: This slot offers a buy feature. Do you believe that there’s an increasing demand for developers to offer these? If so, is this driven more from players or operators?

YB: Yes, there’s a growing demand for buy features, especially in markets where it’s allowed. This trend is mainly driven by players, particularly in high-volatility games like Evil Devil. 

Players don’t want to wait for the bonus rounds to naturally trigger – they want to jump straight into the action and experience the excitement of the free spins mode right away. 

The buy feature offers them that control, and it’s a great fit for games with bigger win potentials, where the thrill lies in those high-risk, high-reward moments. 

Operators benefit from this too, as it keeps players engaged longer, but the push for buy features is definitely more player-driven.

CB: Do you envisage Evil Devil delivering significant success across any particular markets? If so, why do you believe that this is the case?

YB: We believe Evil Devil will be successful in many of the same markets where Peter & Sons games have already resonated – specifically in Europe, CIS, Canada, and parts of Asia. 

High-volatility games tend to do well in these regions, and Evil Devil fits that mold perfectly with its big win potential and thrilling mechanics. Additionally, the game’s theme has a seasonal appeal that will perform particularly well around Halloween, adding to its success. 

The game’s blend of exciting features, strong visual identity, and massive win potential makes it a natural fit for these markets where players are drawn to high-risk, high-reward slots.

CB: What further titles to be released before the end of the year are causing internal optimism and should the industry and players be looking out for?

YB: We have some exciting titles coming up that we’re really optimistic about. First, we’re launching Barbarossa Revenge on October 1, which is the sequel to one of our most successful games, so expectations are high for that one. 

Then, we have Steameworks, a classic 3×3 slot with a unique Peter & Sons twist, and Muddy Watters, a fishing-themed game that adds a fun, adventurous tone to our catalog. 

Lastly, Greedy Alice, a high-volatility game with increasing multipliers, is another standout that we believe will attract players looking for big wins. Each of these titles brings something fresh to the table, and we’re confident they’ll resonate with both our loyal players and new audiences.

The post Peter & Sons, Evil Devil: placing a playful spin on hellish themes appeared first on CasinoBeats.

Ahead of the fast approaching SBC Summit in Lisbon, Commercial Director Yann Bautista spoke to CasinoBeats regarding the company’s critical landmarks to this point, strategies for fresh entry points, what’s next on the horizon and ambitions regarding the showpiece in the Portuguese capital.

CasinoBeats: To begin, could you please talk us through how the year has played out thus far for Peter & Sons, and touch on some of the key moments that have shaped 2024?

Yann Bautista: 2024 has been a transformative year for Peter & Sons, shaped by several key milestones that have significantly propelled our growth and strengthened our market presence. 

Following the investment we received in 2023, we’ve been going through a strong rebranding process aimed at consolidating our brand identity. This rebranding has not only refreshed our image but also reinforced our position in the gaming industry, allowing us to better connect with both our partners and players.

A major highlight of the year has been the acquisition of our own platform, which has been a game-changer. This acquisition has enabled us to integrate directly with leading aggregators and operators, streamlining our operations and enhancing our ability to deliver content swiftly and efficiently. 

With this platform, we’ve gained access to a wide range of licenses, allowing us to operate in key regulated markets such as MGA, UK, Sweden, Denmark, Ontario, Buenos Aires, and more recently, Greece and Peru. This expansion into new markets has opened up exciting opportunities for growth and revenue.

Our strategic focus on forming partnerships has also paid off. We’ve signed deals with major aggregators and operators, including industry giants like Playtech, IGT, Relax, and Light & Wonder. 

These partnerships have been crucial in expanding our reach and bringing our games to a broader audience. We’ve been extremely busy with these new deals, integrating our games into various platforms, and we are now starting to see the fruits of these efforts.

To support this growth, we’ve been intensively recruiting and expanding our team, particularly in areas of production capacity and sales. This expansion is ongoing as we continue to scale our operations to meet increasing demand.

In terms of content, 2024 has been prolific. We’ve released a significant number of new titles, each one showcasing our commitment to innovation and quality. These releases have not only enriched our portfolio but have also set new benchmarks in the industry for creativity and player engagement.

In summary, 2024 has been a year of strategic growth, operational enhancement, and creative excellence for Peter & Sons, laying a strong foundation for continued success in the years to come.

CB: As more jurisdictions begin, or look, to welcome a legalised gaming ecosystem, how do you switch strategically to ensure maximum capitalisation across these numerous ecosystems?

YB: Our focus at Peter & Sons is on regulated markets, and as new jurisdictions legalise gaming, we adapt our strategy accordingly. We’re ready to move quickly when new opportunities arise, backed by a strong compliance team to manage diverse regulations and a dedicated sales team to approach each market effectively. This allows us to enter and thrive in new legal environments as they develop.

CB: With all of this in mind, what does this mean for Peter & Sons ahead of the SBC Summit in Lisbon?

YB: For Peter & Sons, the SBC Summit in Lisbon is a significant opportunity to showcase our progress in expanding into new markets and to present our latest innovations. We will be engaging with industry leaders, strengthening existing partnerships, and exploring new ones. 

This summit is a perfect platform for us to demonstrate how our focus on compliance and tailored market strategies continues to position us as a key player in the global gaming industry. We welcome everyone to visit us at stand B353 to see what we’ve been working on, including our upcoming titles and exciting developments.

CB: What are the primary factors behind your participation in the Portuguese capital? And what do you hope to get out of the event?

YB: Our participation in the SBC Summit in Lisbon is primarily driven by the goal of increasing brand awareness. It’s also a key moment for us to strengthen existing relationships and open new partnerships, especially as we’ve set everything up to enter more regulated markets. 

We see this event as an ideal platform to connect with industry leaders, showcase our progress, and lay the groundwork for future collaborations.

CB: Looking ahead to the remainder of the year and beyond, how can we expect Peter & Sons to either impress with an innovation or spread its wings on a global scale further still?

YB: Looking forward, Peter & Sons is committed to delivering more and greater titles, with several innovative games in the pipeline. We’re also focusing on entering new markets, including the US, while continuing to expand our team to offer more localized content tailored to different regions. 

In addition to expanding our portfolio with new game types like instant and crash games, we’re strengthening our platform and promotional tools to enhance our relationships and promotions with partners. These efforts will allow us to continue growing globally while providing top-tier, engaging content.

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