Every platform has its own set of tools on how to engage and retain players. However, I wanted to shine a light on the more advanced type of these features available on the SoftSwiss platform – such as segmentation including groups and filters, as well as retention emails – and how these can help keep your players in the game.

Starting with groups, the first question you might have is ‘what are these?’. They can be used to create multiple categories that will be assigned to users upon completion of a certain event (registration, bet, deposit, etc) in accordance with the applicable filters. The filters can then provide the conditions of which will be applied to the group. 

Filters form a more personal approach and tend to help to generate and increase loyalty to the casino brand. It’s an amazing tool that allows you to navigate through your player base. There are five reasons for this:

In general, filters allow to create a segmentation of players on various metrics, including one of the most popular types segmentation by the amount of their deposits, withdrawals, and the frequency of the game.

Players can be segmented by the number of total deposits deposits/withdrawals to offer them the corresponding bonuses. For example, if a player has made a lot of funds, but almost did not withdraw, you can offer free bonuses or cashbacks to increase their motivation as well as loyalty to the brand.

Secondly, by using filters, you can segment players who have not entered the casino for a couple of days and send them a so-called “retention letter”, potentially reactivate them, as well as send them personalised bonus offers. 

A great example here may be the welcome letters, when the player has just created an account, and they’re greeted with a bonus offer for one deposit. If then they suddenly disappear, a reminder of the standard 2nd deposit will be sent and so on. 

The third reason as to why filters can help drive both engagement and retention is that there is also an option of special filtering on the SoftSwiss online casino platform. What’s special filtering, you ask? 

Special filtering allows you to track players by country and, together with statistics on the popularity of games for specific regions, offer them bonuses for the most popular games in their country. This, we believe, can help deliver a more personalised player experience.

Reason number four relates to bonuses. By using filters, you can set up groups for automatic bonuses under certain specific conditions. For example, if the player did not make deposits and bets for several days – they will receive a letter with a bonus offer, or just free spins bonuses get delivered to their account. 

So filters allow for additional customisation of the overall process of player retention within online casino brands. This can also be done to send out special birthday bonuses – you can filter by date of birth and send birthday gifts, which players especially love!

Speaking of VIP clients, that brings us on to reason number five – filters enable you to segment VIP players (the number of deposits, the amount of losses, how long has he been playing in the casino) therefore providing even deeper personalisation and customised approach to the players. 

As a result, players feel an increasing sense of loyalty towards a particular casino brand, thereby encouraging them to stay in the game. 

Filters aren’t the only way to keep players coming back though. Retention emails can be a key method for online casino brands looking to follow up on a  player’s action – or in some cases, in action. 

These emails enable you to set up automatic email messages triggered by a player’s activity in order to follow-up and attract their attention. For example, if a player has not deposited for a while, you may set up an email type that will fire automatically after a certain period of time with a kind reminder.

This brings us onto “chains of letters”. For example, if the player does not enter the account for a few days, they will receive additional free spins as a kind gesture. If they still don’t come back to the game they may be offered a new good bonus or a feedback form to find out if something went wrong and the casino brand can improve it. 

By using the SoftSwiss online casino platform, clients can also set up tournaments or lotteries for a specific segment of players, for example, for high rollers, and position such tournaments as “invitation only”, which already gives the players the impression of a VIP approach and their value from the casino side.

There were even cases of reactivation of players who have not logged in for more than a year – this is also configurable in filters and offers.

The post Player retention 2.0: How SoftSwiss is customising the player experience appeared first on CasinoBeats.

“Player acquisition is considerably more difficult – not to mention more expensive – and so you definitely don’t want to lose a player to a complex, convoluted sign-up process.”

An astute observation from Filip Hlavacek, online chief delivery officer at Synot Games, which will resonate with those looking to reach new player bases as more of the world embraces online gaming. 

Speaking to CasinoBeats, Hlavacek explained that the overall sign-up processes differ in each jurisdiction – with the more tedious procedures requiring numerous lengthy forms, validations and checks. At one point or another, we’ve all come across these onboarding processes.

So in order to keep players happy and make sure they don’t abandon the sign-up process midway through, Hlavacek emphasised one key word: simplicity.

He said: “When it comes to your sign-up processes, keep it simple. The player should be required to do the bare minimum. If this isn’t possible, at least allow your player to complete the sign-up in stages. 

“Another thing to remember is UX/UI. Have experts in these areas design the sign-up process to make it as quick and painless as possible for the player – ideally, it should be possible to complete the process during rush-hour on a bumpy bus ride.”

At Synot Games simplicity is front and centre of any UX/UI processes. This allows the players to focus on the game content itself.

By taking a simplistic approach, the games developer has been able to complete quick updates as and when it has been necessary, thereby meeting the various requirements across all of the different markets.

Hlavacek added: “UX is a story of its own, especially when it comes to the game itself. At Synot Games, we’ve been focusing on the minute details of each and every game to make sure that players have a stand-out experience every single time. 

“We’ve been fine tuning our game flows, as well as altering both the audio and visual presentations – the latter of which is usually the most complex element of developing a new title. Ultimately we want the experience to be flawless. We want to keep our players coming back!”

Another way in which Synot Games is taking its offering to the next level is through personalisation and gamification – two processes which Hlavacek noted are key drivers of both player engagement and retention.

As a content provider, he shared, the options for personalisation are limited largely due to a ban on player profiling. 

To overcome this challenge, the supplier has worked with “anonymous players” which shed some light on a game’s performance, player interaction and behavioural trends and how this might differ across each market. 

“By working with anonymous players, we can use their activity to create outlines for different player personas. These personas can then be used to adapt our overall game design to different player types. It is then up to the operator to decide which players fit the right personas.

“From a gamification perspective, we’ve also been taking a number of different, innovative approaches which we believe have yielded great results. 

“One thing we’ve found is that players like to be challenged. They enjoy the games where there are clear activities and goals – but these games must be fun, achievable and rewarding for the player. Making the player work hard in a game without very little, or no reward will only mean that they’ll stop playing.

“Put simply, there has to be a balance between player experiences and rewards. I’m not going to say that’s an easy balance to achieve, but once you find that sweet spot, you can keep your players engaged for considerably longer and ultimately boost their player life-time value. It’s a win-win for everyone.” 

Throughout 2021, Synot Games has also been developing its standard free rounds bonus and Synot progressive bonus – products Hlavacek was referencing when he discussed how Synot Games is standing out from the competition. 

“This industry is filled with fantastic companies with great products that span the various different elements of player engagement. So as you can imagine, we want to stand out from the crowd. The way that we do this is through the quality and delivery of our products. And I like to think we’ve been very successful this far.

“Our games are already certified in several jurisdictions including Croatia, Czech Republic, Denmark, Greece, Italy, Latvia, Lithuania, Malta, Netherlands, Portugal, Romania, Slovakia, Spain, Sweden and the UK. 

“We have integrated our titles into more than a dozen platforms, and have made sure that we act in accordance with all of the regulatory requirements to deliver our content and tools. There are big things on the horizon for Synot Games.”

The post Filip Hlavacek: Simplicity should be the focus of player onboarding appeared first on CasinoBeats.

Giving an overview of the player engagement and retention tools available on the SoftSwiss online casino platform, Alina explained that it is fundamental for operators to deploy a range of strategies that will ‘keep players in the game’ and fuel greater interest in their products.

CasinoBeats: With so many different online casino platforms available to operators, how is SoftSwiss helping its partners stand out through engagement features?

Every platform has its own set of tools on how to engage and retain players, i.e. bonuses, tournaments, lotteries and complimentary points (comp points). 

The SoftSwiss platform allows you to issue all kinds of bonuses to your player, whether that be sign-up bonuses, deposit bonuses, cash back bonuses, birthday bonuses, etc.

We also enable our partners to create any sort of tournaments, editing them, awarding prizes and search through created tournaments. In terms of our B2B partners, these tournaments have shown to drive both engagement and retention among online casino players.

CB: You mentioned bonuses, can you tell us a little bit about the different types of bonuses available on the SoftSwiss platform?

There are several bonus types. No deposit bonuses are issued to the player as soon as they confirm registration via email, thereby motivating the player to go ahead and play. 

First deposit bonuses, as the name suggests, are awarded to a player once their first deposit is made. This then increases the motivation of a player to engage with the online casino brand. Meanwhile, an Nth deposit bonus is issued for the Nth (2nd, 3rd, etc.) deposit the player makes, which increases loyalty of the player and makes them more invested in the game itself as well as the casino brand. 

And then there is the personal bonus, given to a particular player for certain events – for example, birthday bonuses or some kind of anniversary bonuses (the player’s registration date anniversary for instance) – increasing player’s loyalty. 

The reload bonus is a simple type that helps retain players and keep them engaged on hold (usually is performed on weekends or on Fridays) by granting bonus credit via a promotional code.

SOFTSWISS also has a variety of interesting bonus cases with automatic cashbacks for players who had a lot of deposits the previous day, but luck wasn’t on their side; or just good prizes without a wager for tournaments or some special holiday bonuses.

CB: Are these bonus offers sent out to all players, or is there a degree of personalisation, which enables them to be tailored towards individual bettors?

All things about bonuses are extremely customisable, they can be tied to the player’s country with very flexible conditions for clients.

Besides the common types of bonuses that we’ve already touched upon, the SoftSwiss platform also enables you to assign personal bonuses to individual players or prevent some players from receiving bonuses upon their requests.

When you issue a bonus to a player, the player will get a notification. Depending on the bonus settings, it can be issued to a player with status ‘not activated’ or ‘active’. In this case, the bonus money will be automatically added to the player’s balance. The player will be able to cancel the bonus. 

At SoftSwiss, we believe that bonuses are a sort of the pillar on which everything stands – they not only help to retain players but also acquire new ones in the first place. The player doesn’t need to do anything for this – they just get started and register at the casino.

CB: You previously touched upon tournaments. How are these fueling interest in gameplay? And can you give us some examples of previous tournaments?

Well firstly, to take part in a tournament, you need to be a regular, active player. But what we have seen with our B2B clients is that these limited-time tournaments are working to keep players in the game.

Among one of the most interesting tournaments that was held by a SoftSwiss client was an interesting “invisible” tournament where the players were simply informed that on a particular day the tournament would be held for two hours, for example, but without specifying the exact time. 

What made it so interesting is that it motivated players engage into gaming more and in case they happened to be playing during that ‘invisible’ specified time of day, this could mean that they would win a surprise prize in return.

Tools like these do immensely help towards increasing loyalty in terms of an online casino brand. The SoftSwiss online casino platform allows for the creation of tournaments based on different strategies. Consequently, our clients can be quite creative in the tournaments that they offer to players!

Another interesting example is lotteries. What we’ve seen is that lotteries motivate players to place more bets, therefore once again increasing player loyalty, becoming a so-called loyalty scheme for players. 

Lotteries are a good way of encouraging players to play their favorite games in a casino. Whenever there is an active ongoing lottery, players who make deposits will receive lottery tickets based on their deposit amount. Players can also exchange their comp points for a lottery ticket. Winners are selected randomly at the end of each lottery.

CB Speaking of comp points, what are these? And how are they helping to drive player retention and engagement? 

Typically, a casino often creates opportunities for players to accrue bonus points (comp points) for particular individual actions (bets, deposits). In other words, comp points are the internal currency within the casino that allows gathering certain benefits within the game. 

Delving into this a bit further, there are two types of comp points: status and redeemable. In a casino, you can use both types, or only one of the types depending on the necessity of the client. 

Status comp points are applied to user statuses within the casino. Accordingly, the more comp points a user earns, the higher their status. 

Meanwhile, the redeemable type (exchangeable) comp points are used to exchange for money, bonuses, free spins or lottery tickets. 

As is the case across any industry, the possibility of earning ‘points’ depending on your actions will likely keep the customer coming back. Casinos are no exception. By offering players comp points and the chance to elevate their status, it is fuelling additional interest in our partners’ sites and making sure their players keep playing.

The post SoftSwiss: how bonuses are keeping players ‘in the game’ appeared first on CasinoBeats.

In an interview with SBC Leaders, Vladimir Malakchi, Evoplay’s Chief Commercial Officer, explains why he believes that the decision to create a third-person shooter mode – alongside the addition of new gamification features – has helped elevate player satisfaction and create new experiences 

SBC Leaders: Star Guardians has been a big hit for Evoplay. How has the title been received by your partners so far?

So initially, we didn’t make the game available to all of our partners, only some of our larger partners. For us, the game deviates away from our usual approach and we’ve already closed several deals to roll out the title to more customers. 

We’re still receiving a lot of great feedback and high interest in different markets right now, especially as we start to expand into more markets. For example, we’re entering Italy, Malta and we’re also continuing to expand across Bulgaria and Romania. Our partners in these markets are already asking about Star Guardians; this has given us some interesting feedback on how we can best improve the content for our players in these markets.

I am really happy with the results and how it has been received by players. As a team, we were quite nervous about how this will be received – you can never quite know just how people will respond to new games. To truly find out what people thought about the product, we had to test the product – and to do that, we had to launch Star Guardians with our partners. 

We can see that the game is working, that players are happy, and so I hope it will continue to be successful in the future. 

SBC Leaders: And as time passes, how do you plan to keep players engaged with Star Guardians?

I don’t think we have reached the full potential of the game just yet – we’re just getting started.  Our campaign launch was simply showing our partners just what we can do and making different parties aware of what we can do.

But as I mentioned, we’re continuing to expand into new markets, many of which haven’t seen this game before. We have mostly been focusing on markets where we are already live – so as we expand further we will be placing more emphasis on our new marketing campaigns connected to Star Guardians.

We believe that new players will be able to receive much more information about the game, and more partners will want to add Star Guardians to their offering. We’re looking to generate more market exposure around the title. I think that in the next few years, Star Guardians will generate a lot more interest.

SBC Leaders: How does the highly personalised nature of the game help drive player retention?

Let’s say you work in a job for several years. Every day, you go into the office and you complete the same tasks – and that’s great. But there will come a time when you want to do something different, to see what else you can do. 

That’s what we’re doing at Evoplay; we’re trying to find something new, something better. We want to create more exciting experiences for our players. The main idea behind the personalisation elements in Star Guardians is that we believe it elevates the overall player experience – it adds a degree of interaction which will keep players coming back. In the future, we plan to expand the customisation features even further and  to take that player experience to new heights.

SBC Leaders: In your opinion, what influences can slots take from video games to create a more elevated player experience?

Players have always devoted a lot of attention to video games. The idea of playing games is a core part of our human nature. 

In my personal opinion, the game development industry is considerably more advanced than the gambling industry. Gambling is quite old school – it is still a fun and interesting industry, but technology is moving forward. We’re seeing new innovations such as artificial intelligence, new gameplay mechanics and much more testing on games. 

The gambling industry could take some notes from the evolution of the game development sector and draw upon that knowledge. This will enable companies to improve, adapt and meet the changing demands of players.

SBC Leaders: We’re a few months into 2022 now. What can we expect from Evoplay in 2022? 

As I mentioned, you can always expect great content from Evoplay. We will continue to grow and expand our business with new partners and enter new markets. I’m not going to spill too many secrets, but those that are working with us already will see lots of new and exciting titles. We also have a few other plans in the pipeline, but they’re under wraps for now! 

We’re also beginning the development of our next flagship product. This will take us approximately two years to prepare, so we’re currently preparing the initial concepts of the game. 

To sum up, you can expect lots of expansion, plenty of new partners, licences, certifications, titles and content. We’ll focus on the development of the gamification of our slot games and instant games. 

In Q3, we’ll begin the second iteration of our gamification features. So there will be plenty of surprises to come for the industry from here on out!

The post Vladimir Malakchi: Star Guardians is taking player engagement to new heights appeared first on CasinoBeats.

It’s a deal that will see the online casino and sportsbook operator leverage 2mee’s proprietary HoloMessage solution to deliver video messages from its team and brand influencers at strategic points, directly to customers across its website and app as a clickable pop-up.

The operator described the link as ‘transformational’, having tapped into the benefits of  HoloMessage to scale engagement among reachable customers from its active player base and create awareness of personalised bonuses and offers.

James Riley, CEO of 2mee, said: “We are thrilled to be working with such a high-calibre operator and for William Hill to have enjoyed such a significant uplift in engagement, sign-ups and ultimately revenues from the very first deployment of 2mee’s HoloMessage®.

“This is of course just the start of our partnership and we have already identified many other areas in which HoloMessage can strengthen engagement, foster brand loyalty and ultimately provide a significant boost to customer lifetime value and revenue.”

Moving forward, Hills will begin deploying HoloMessage at ‘critical decision points’ throughout its customer journey. Influencers will be empowered to record messages directly from their smartphones and deploy them via the 2mee platform.

Matt Baulk, Head of Personalisation & Product at William Hill, added on the partnership: “We’ve achieved remarkable success with our initial deployment of HoloMessage, leading us to expand its usage across various touch points in the customer journey, from compliance messaging to sportsbook offers. The technology’s simplicity, from recording to deployment, makes it incredibly user-friendly.”

In its debut campaign with William Hill, the operator targeted a segmented audience with a HoloMessage aimed at driving players to opt-in to marketing campaigns. The results saw a single influencer HoloMessage impression outperform 31 days of a persistent banner ad by 340 per cent. 

Furthermore, the campaign achieved an average engagement rate of 55 per cent with a peak of 64.9 per cent, leading to an increase in customer opt-ins.

The post William Hill looks to evolve player engagement with ‘transformational’ new deal appeared first on CasinoBeats.

First, congratulations to Julia on winning the Product Manager of the Year Award at the CasinoBeats Game Developer Awards. Tell us about the hard work that went into that achievement and what it felt like to receive the plaudits.

Thank you for the award. Winning the Product Manager of the Year at the CasinoBeats Game Developer Awards is such an honour. But it’s not just about me — it’s about our whole BGaming team. 

We’ve been working hard, putting out 36 new games and over 100 customised ones for our partners in 2023 alone. BGaming’s product division is really taking off, with titles covering all sorts of themes and mechanics. Starting 2024 with the release of the online slot Aztec Clusters, created in partnership with Casinolytics AI platform, was a big highlight. 

We’ve had a great year so far, with exciting games in the pipeline. I’m sure there’s even more success waiting for us in the future at BGaming!

Turning our attention to your B-Rush Challenges solution, can you summarise for our readers exactly what it sets out to achieve and what are the main features that they can expect from it?

B-Rush Challenges is an excellent tool designed to get more players excited and active, without needing any extra investment or complicated setup. It’s easy for casinos to integrate, and players can jump right in without any trouble.

This tool is all about bringing in new players, keeping them engaged, and making sure they stick around. It helps casinos promote their branded games and prevent any misuse of bonuses, all without the casino having to lift a finger. BGaming takes care of everything, from setting up the challenges and managing processes to handing out prizes.

What makes B-Rush Challenges different from anything else in the marketplace and what benefits does it bring?

B-Rush Challenges stands out as a truly unique marketing tool from BGaming, designed to engage and retain players. There’s nothing quite like it out there in the market. It’s versatile, supporting nearly all BGaming games and compatible with any casino platform. This means we can run a single challenge across multiple games and casinos at the same time, making it super convenient.

But B-Rush Challenges isn’t just for casinos. It’s also a valuable tool for gambling streamers. It helps them grow their audience, keep them engaged, and create exciting content. By linking directly to their community, it makes streams livelier and more interactive. It keeps viewers hooked and eager to come back for more, strengthening the bond between streamers and their audience.

A key part of the solution is the role played by streamers who share unique codes with viewers during their streams to bring in players. Talk us through the rationale behind that and how the process actually works.

The concept is simple yet effective: streamers dish out exclusive codes to their viewers, inviting them to jump into the competition. Each player gets their own unique 10-character code. As the challenge goes on, a real-life leaderboard shows everyone’s progress, but it keeps things fair and private when it comes to distributing prizes by partially displaying other players’ codes.

Now, the goal for players is to get the biggest multiplier from their initial bet wins. Those who achieve the highest multipliers receive the prizes. Before the challenge kicks off, everyone involved agrees on the prize pool and the winning spots.

We’ve organised quite a few challenges already, and the outcomes are impressive. In a recent one with streamer Jukes, more than 100 players got involved. On average, each player made about seven times more bets than usual. Then, in another challenge with streamer Kyharr, over 140 players joined in, and each player made a massive 17.5 times more bets than usual. That’s a huge jump, don’t you think?

How easy is it for operators to integrate B-Rush Challenges into their offerings and is there anything they can do to help make the process faster and simpler? 

Actually, operators don’t have to worry about a thing when it comes to integrating B-Rush Challenges into their offerings. BGaming handles all the setup, so they can sit back and relax while reaping benefits.

B-Rush Challenges keep players engaged, prolonging their time in the game, and boosting casino earnings. They also help evaluate streamers’ performance, increase player engagement, drive up profits, and showcase game activity. Plus, they encourage more bets and highlight custom games. With BGaming taking care of everything on our side, operators can enjoy a trouble-free experience.

The post BGaming – Julia Aliakseyeva: focusing on player engagement and retention appeared first on CasinoBeats.

As well as game development, the company also strives to develop new technologies and solutions to ultimately create a stand-out gaming experience. One such example of this is the launch of its Mystery Drop promo tool.

According to Andrzej Hyla, Chief Commercial Officer at Wazdan, Mystery Drop’s success was best showcased by it being awarded the Game Feature of the Year at the CasinoBeats Game Developer Awards. It provides both operators and players with exceptional results while intensifying the overall gaming experience.  Hyla gives us an overview of Mystery Drops and why he believes this will revolutionise player engagement.

CasinoBeats: What is Mystery Drop? Why was it named the Game Feature of the Year at the CasinoBeats Game Developer Awards?

AH: Mystery Drop is our proprietary promotional tool, which can be integrated into all of our games. It enhances player engagement by awarding random prizes without disrupting gameplay. We believe it was recognised as the Game Feature of the Year at the CasinoBeats Game Developer Awards due to its significant impact on player engagement.

Mystery Drop introduces an element of unpredictability by awarding unexpected prizes during the play, injecting a sense of thrill and liveliness into the experience. It comes with robust marketing functionalities that have been demonstrated to prolong players’ interest.

Its easy integration into our slot games allows operators to adjust and tweak various parameters according to their preferences. These can be as diverse as currency, minimum bet, campaign period, rewards, and more, all of which have driven substantial increases in Unique Active Players, Game Rounds, and Bet Sum.

CasinoBeats: How does Mystery Drop work?

AH: Operators can incorporate Mystery Drop into Wazdan games through network promotions or individual operator-specific promotions.

During gameplay on slots with active Mystery Drop, players have a chance to win random prizes with every spin. When a player wins, they are presented with nine mystery boxes, each hiding a reward available in the prize pool. As they are prompted to choose their prize, the tension rises and the gaming experience is amplified in turn. 

The entire setup is managed by us with no need for the operator to do anything on their end. The operators receive all marketing materials they might require during the promotion, such as banners,, marketing texts or other content for their sites. Additionally, in case of needing any personalised materials, we are happy to provide them at any time during the promotion. 

CasinoBeats: What are Network Promotions and why are they so inviting?

AH: Network Promotions utilise Mystery Drop to run simultaneously at casinos of any operator that decides to join them. They are themed promotions designed to align with specific occasions, accompanied by meticulously prepared marketing materials, ready for operators to publish on their websites. 

This year we will have a total prize pool of €3,950,000, with the entire amount fully covered by Wazdan. Throughout the year we have already held multiple promotions such as God’s Clash or Wazdan Breaks the Rules, with the latter holding a total prize pool of €1,000,000 all by itself. 

These promotions are tailored to match particular events, creating a festive atmosphere. For example, we can focus on Easter games during Easter, Irish games around St. Patrick’s Day, and so on. We strive to meet our clients’ needs ahead of time and provide them with ready-to-go promotions, encompassing all of our games, including the top-performing titles. Massive prize pools incentivize players to get engaged with the games and contribute to boosting casino results.

Players participating in Network Promotions can win rewards from the prize pool simply by opting in. They are only required to play any of our titles to have a chance of being presented with the mystery boxes. This allows them to focus on the engaging gameplay of any given slot while also having a thrill of receiving bonus rewards. 

CasinoBeats: Are there new Promotions prepared for the last quarter of this year?

AH: For the last quarter of 2023, we have prepared three new Network Promotions:

Mystery Fall: Autumn-themed promotion from September 15 to October 15.

HalloWIN Drop: Halloween-themed promotion from October 23 to November 19.

Xmas Drop: Christmas-themed promotion from November 27 to December 26.

Each of these promotions features a collective prize pool of €2,500,000 and aims to engage players with Mystery Drop rewards throughout the quarter, which is especially exciting in the run-up to Christmas and the new year. Operators still have the chance to join any and all of them and benefit from the increased player engagement, which is now a staple for our promotions. 

CasinoBeats: Do game providers need to create promo tools and other similar features to satisfy casino operators’ needs?

AH: In a constantly evolving industry, game providers are encouraged to offer more than just games. Wazdan emphasises diversification through products like Mystery Drop.

Adapting to changing market demands is crucial, and offering a variety of products is essential.

While games remain important, additional features and tools can enhance player engagement. 

We’re acutely aware that, like all games, not all features may succeed, but striving for innovation and improvement is essential, and allows us to stay ahead of the game.

Fresh and exciting promotions and tools keep players engaged and attracted to games. By embracing innovation and creating versatile tools like Mystery Drop, we make sure that operators can cater to a broader range of player and casino needs.

The post Andrzej Hyla: decoding the success of Wazdan’s Mystery Drop appeared first on CasinoBeats.

The three new features, which will be rolled out to its network of operator partners in due course, include automated leaderboards, throwable emojis and a banner management system.

Stretch Network explained that these new features have been designed to elevate the overall gaming experience and “immerse poker enthusiasts in a world of intense competition, creative campaigns and expressive interactions”.

The poker platform believes that the launch of throwable emojis will help add an extra dimension of social interaction between players during each poker game. 

By using the banner management system, Stretch Network’s partners will have the ability to create, manage and search for banners that have been used across the platform. 

In addition, partners will also have access to functionalities that will streamline the creation of banners. This, Stretch Network noted, will help “ensure more effective banner management”.

Stretch Network aims to promote competition and engagement through the automation of player leaderboards. The poker platform said that the “multifaceted” changes that have been made will also help to drive player retention as well as increasing the promotional value of games.

The post Stretch Network elevates poker experience with social gaming features appeared first on CasinoBeats.

Under the terms of the agreement, Incentive will provide FanDuel with a daily free game that is said to drive acquisition, retention, and reactivation for its igaming division. The title will be offered to players in states where the US brand offers its online casino products. 

“We have taken our time to choose the best partner for us in the US. It was clear from the first meeting that FanDuel was that partner,” explained John Gordon, CEO of Incentive. “They have a great culture, and we believe in their vision for the product. 

“We are delighted to be working with the FanDuel brand and company, and we hope this is the start of things to come.”

“Free-to-play games are a powerful tool when it comes to acquiring players and reducing churn, and our games will allow FanDuel to stand out from their rivals in a hugely competitive market.”

Echoing the thoughts of Gordon, Andrew Gradwell, VP of igaming Product for FanDuel, added: “We are always looking for ways to offer more engaging ways to deliver value to our players, and we believe Incentive’s daily free game mechanic will allow us to excel in this area.”

The link-up between the two entities follows on from FanDuel teaming up with Mohegan Gaming & Entertainment to open the former’s 11,000 square-foot sportsbook inside Mohegan Sun. 

Located in the old race book, the new Mohegan Sun FanDuel is home to a 140-foot video over, over 30 additional hi-res flat screens, a mezzanine level, and a full bar.

The post Incentive Games: FanDuel alliance was clear from the first meeting appeared first on CasinoBeats.

Fast Track CRM, which has already partnered with several brands using GiG’s platform including Twin and Dunder, will help operators to ‘manage all their player engagement from one place’.

Martin Collins, business development director at GiG, commented: “Fast Track, as an organisation, brings a great deal of industry knowledge to the table and drives operational excellence and value for their customers via their excellent platform. 

“Partnering with a leading provider of tech solutions is an exciting opportunity for GiG and allows us to further deliver value to all of our customers. We wholeheartedly welcome Fast Track to our Marketplace.”

Operators will also be able to ‘create automated, personalised real-time engagements and get a consolidated view of their CRM activity across all channels’.

“Like Fast Track, GiG is a technology company at its core,” explained Christopher Hirst, co-founder of Fast Track. “One of the major strengths of the GiG platform has always been its flexibility with data, which compliments Fast Track. 

“We love collaborating with the GiG team in consistently delivering value to our mutual partners, and look forward to this formalised partnership.”

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